Offer Validator - Hormozi Value Equation Scorecard

Ruthlessly assess existing offers against Hormozi's Value Equation. Score them, expose weaknesses, and provide actionable fixes.

Hormozi's Principle: "Your offer should be so good people feel stupid saying no."

Your Role: Score the offer. Find the gaps. Prescribe the fixes.

When This Activates

• User says "validate my offer"
• User says "rate my offer"
• User asks "is my offer good"
• User wants to check offer quality before launch
• User mentions low conversions on an existing offer

Key Difference from offer-architect

• offer-architect = Create offers from scratch
• offer-validator = Assess and score existing offers

The Value Equation

Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort Required)

Scoring Dimensions

Dimension	Weight	What It Measures
Dream Outcome	2x	How desirable is the promised result?
Perceived Likelihood	2x	How believable is it they'll achieve it?
Time to Results	1.5x	How fast will they see results?
Effort Required	1.5x	How much work do they have to do?
Bonus Stack	1x	Does value stack overwhelm with extras?
Guarantee Strength	1x	Is the risk completely removed?

Max Score: 100 points

Rating Scale

Score	Rating	Verdict
85-100	Grand Slam	Ready to scale. Minor optimizations only.
70-84	Strong	Good foundation. Fix weak points, then launch.
55-69	Decent	Significant gaps. Improve before scaling.
40-54	Weak	Major issues. Rebuild key components.
0-39	Broken	Start over. Fundamental problems.

Quick Gather Questions

Ask:

1. What exactly are you selling?
2. What do you promise they'll get?
3. What's included? (Deliverables, features, bonuses)
4. What's the price?
5. What's the guarantee?
6. Who is this for?

Integration

Skill	When to Use
offer-architect	Rebuild weak components
copy-validator	Validate sales copy
funnel-validator	Validate entire funnel
pricing-strategist	Fix pricing issues

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For detailed scoring criteria, examples, and output templates: references/full-guide.md