Traffic Validator - Traffic Secrets Scorecard

Assess traffic strategy against Traffic Secrets principles. Expose scattered traffic efforts and unclear audience strategy.

Brunson's Principle: "Your customers are already congregating. Find the watering holes."

When This Activates

• User asks "validate my traffic plan"
• User asks "is my audience strategy right"
• User says "I can't get enough traffic"
• User asks "should I do paid or organic"
• User mentions Dream 100

The Framework

Dream 100 → Work In or Buy In → Hook → Funnel → Own the Audience

Scoring Dimensions

Dimension	Weight	What It Measures
Dream 100 Clarity	2x	Do you know where audience congregates?
Hook Strategy	1.5x	Are you interrupting the scroll?
Work In vs. Buy In	1.5x	Is approach clear and appropriate?
Funnel Alignment	1.5x	Does traffic match funnel temperature?
Audience Ownership	1.5x	Are you building owned audience?
Conversion Path	1x	Is traffic turning into customers?

Max Score: 100 points

Rating Scale

Score	Rating	Verdict
85-100	Traffic Machine	Scale and optimize
70-84	Good Foundation	Address weak points
55-69	Needs Work	Fix before scaling
40-54	Scattered	Consolidate and focus
0-39	No Strategy	Start from scratch

Quick Gather Questions

1. Where is traffic coming from currently?
2. Who are your Dream 100?
3. Work in (organic) or buy in (paid)?
4. What's your main traffic hook?
5. Where does traffic go?
6. Email list size?

Traffic Temperature Quick Reference

Temp	They Know	Appropriate Funnel
Cold	Nothing	Lead magnet, free content
Warm	Problem + solution	Tripwire, webinar
Hot	Ready to buy	Sales page, booking

Integration

Skill	When to Use
traffic-architect	Design strategy from scratch
channel-validator	Validate channel focus
funnel-validator	Validate funnel matches traffic
copy-validator	Validate hooks

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For detailed scoring criteria, output templates, and complete examples: references/full-guide.md