SEO-AEO Meta Description Generator

Overview

Produces 3 title tag variants and 3 meta description variants for any page, each using a different CTR mechanic (benefit lead, question hook, social proof). Also generates Open Graph and Twitter Card tags. Includes a SERP preview block and a variant comparison table with a recommended selection.

Part of the SEO-AEO Engine.

When to Use This Skill

Use when a page needs a title tag and meta description written or optimised
Use when preparing social sharing tags for LinkedIn, X, or WhatsApp
Use when A/B testing CTR on search results
Use after the landing-page-writer or blog-writer skill completes

How It Works

Step 1: Identify CTR Angle Per Variant

V1 Benefit Lead — leads with the outcome or benefit
V2 Question Hook — opens with the question the searcher is asking
V3 Social Proof / Specificity — leads with a number, stat, or specific claim

Step 2: Apply Character Limits

Title tag: 50–60 characters (hard limit: 60)
Meta description: 140–155 characters (hard limit: 160)
Never end a description mid-sentence near the limit

Step 3: Apply CTR Rules

Primary keyword in first 3 words of every title variant
Primary keyword in first half of every description variant
At least one power word per description
Every description ends with a CTA verb
Never use "click here", passive openers, or all-caps

Step 4: Write Social Tags

OG and Twitter tags can be more conversational than SERP tags. Write them as distinct copy — not copy-pastes of the meta description.

Examples

Example 1: Landing Page Variants

Title V1: Remote Project Management Software | Syncro (51 chars) — Keyword first, brand at end Title V2: Manage Remote Teams Without the Chaos | Syncro (54 chars) — Pain-point led with power word Description V1 (Benefit Lead): Ship faster with your distributed team. Syncro centralises tasks, async updates, and sprints in one tool. Start free today. (141 chars) ✅ Description V2 (Question Hook): Struggling to keep your remote team aligned? Syncro replaces scattered tools with one async-first workspace. Try it free. (140 chars) ✅

Best Practices

✅ Do: Write 3 variants — always give the user options to test
✅ Do: Keep OG and Twitter descriptions more conversational than SERP versions
✅ Do: Verify character count on every variant before outputting
❌ Don't: Use the same exact-match anchor or keyword more than once per description
❌ Don't: Copy-paste the meta description into the OG description
❌ Don't: Let any description end mid-sentence near the character limit

Common Pitfalls

Problem: Description truncates mid-word in search results Solution: Always trim a clause rather than letting natural truncation cut the sentence.
Problem: All 3 variants sound identical Solution: Each variant must use a genuinely different CTR mechanic — not just rearranged words.

Related Skills

@seo-aeo-landing-page-writer — provides the page content this skill writes tags for
@seo-aeo-content-quality-auditor — verifies meta elements as part of the full audit

Additional Resources

Limitations

Use this skill only when the task clearly matches the scope described above.
Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.

seo-aeo-meta-description-generator