B2B Sales Playbook ⚡

The complete system for running a repeatable, scalable B2B sales operation.

Not a CRM wrapper. Not a template collection. This is a full sales methodology — from identifying your ideal customer to closing the deal and expanding the account.

Phase 1: Ideal Customer Profile (ICP) & Territory

ICP Definition Template

icp:
  company:
    industry: [SaaS, Fintech, Healthcare, etc.]
    size_employees: [50-500]
    size_revenue: [$5M-$50M ARR]
    geography: [US, UK, DACH, etc.]