B2C Marketing — Short-Form Video Content Machine

Automate organic B2C app marketing through short-form video on TikTok, Instagram Reels, and YouTube Shorts. This skill is based on a proven method that drove 30,000 downloads in one month with zero ad spend.

The Growth Playbook

Phase 1: Account Warmup (Days 1-2)

• Create new account(s) on Instagram and/or TikTok
• Scroll 15 min/day in your target audience niche ONLY
• Follow, comment, and like posts that your app/product is relevant to
• This teaches the algorithm where to push your content — CRITICAL for TikTok especially
• Never buy old accounts — they suck and have a locked-in audience you can't change
• Same email for multiple TikTok accounts is fine

Phase 2: Research (Ongoing)

• Save any videos you see that you could remake to promote your app
• Study what other apps in your niche are doing
• Browse competitor accounts — sort by Popular on TikTok to see their top performers
• Note caption patterns, video length, hooks, hashtags