Copywriting Skill

Produces high-converting copy using proven professional SOPs. Follow this skill in order — research before writing, framework before words, checklist before publishing.

Core Principle

Great copy is never written. It's discovered. Your job is to find the words your buyer already uses — then play them back.

Workflow

Step 1 — Research & Avatar (before writing anything)

Ask or determine:

• Who is the ONE specific person this is written for? (Not a demographic range — one person with a name)
• What is their awareness stage? (See references/awareness-and-frameworks.md)
• What exact words do they use to describe their problem?

If VoC data is available (reviews, testimonials, interviews, support tickets): mine it for exact phrases. Use their words, not yours.