Copywriting

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Overview

Copywriting is not creative writing. It's strategic writing designed to move someone toward a decision. For solopreneurs, good copy can double conversion rates without changing anything else in your product or funnel. This playbook gives you frameworks and techniques to write copy that sells — without sounding sleazy.

Step 1: Understand the Core Job of Copy

Copy exists to:

1. Grab attention (get them to stop scrolling)
2. Create desire (make them want what you're offering)
3. Remove friction (address doubts and objections)
4. Prompt action (tell them exactly what to do next)

Every piece of copy — a headline, a landing page, an email — must accomplish all four. If it fails at any one, the copy fails.