Market Research

Overview

Market research answers the questions your gut cannot: How big is this really? Who's already here? What's coming? What do customers actually look like? This playbook gives you a repeatable system using mostly free tools. Run it before launching, and refresh quarterly.

Step 1: Define Your Research Questions First

Never open a browser without knowing what you're looking for. Write 3-5 specific questions. Everything you find must map back to one. Examples:

• How large is the addressable market for [X]?
• Who are the top 5 competitors and what are their actual weaknesses?
• What macro or industry trends will shape this space in the next 12-24 months?
• What does a typical customer in this market look like demographically and psychographically?
• What price points do existing solutions charge, and where are the gaps?