Naming and Domains

Overview

Your name is the first brand touchpoint and the one customers repeat most. A bad name creates friction at every stage — hard to spell, hard to find, easy to confuse with competitors. A great name is memorable, pronounceable, and available. This playbook takes you from zero to a locked-in name with a matching domain.

Phase 1: Define Naming Constraints

Before generating names, set the guardrails. This prevents wasting time on names that can't work.

Must-haves:

• Pronounceable by a stranger on first read (no silent letters, no ambiguous spellings)
• Spellable after hearing it once (no "Is it a K or a C?" moments)
• Memorable after hearing it once
• Available as a .com domain (or your chosen primary extension)
• Not trademarked by a significant competitor in your space
• Works in all the languages your customers speak (if international)