Outreach and Prospecting

Overview

Outbound outreach is one of the most powerful but most abused channels. Done well, it surfaces high-value opportunities that inbound alone will never find. Done poorly, it damages your reputation. This playbook gives you a repeatable system: who to target, how to find them, what to say, and how to follow up — all tuned for a solopreneur doing this alongside everything else.

Step 1: Define Your Ideal Customer Profile (ICP)

Before reaching out to anyone, know exactly who you're looking for. A vague ICP = wasted outreach on the wrong people.

ICP template:

COMPANY / PERSON PROFILE:
  Industry:           [specific — not "tech"]
  Company size:       [e.g., 10-50 employees] (if B2B)
  Job title / role:   [the person who feels the pain AND has budget authority]
  Location:           [if relevant]
  Revenue range:      [if B2B — indicates budget capacity]