personal-branding-authority
SKILL.md
🎯 MULTI-DIMENSIONAL NAVIGATOR
Most Critical Decision: Are you Founder or Employee?
This determines everything else about your personal branding strategy.
Founder Personal Brand:
- Full autonomy (no approval needed)
- Personal = company brand (tightly coupled)
- Can be contrarian (if industry allows)
- High risk, high reward
- Exit complexity (brand tied to company forever)
Employee Personal Brand:
- Manager approval required
- Must align with company messaging
- Limited topics and positioning
- Need portable brand strategy
- Lower risk, constrained upside