Astro Blog - Phase 1: Research

Priority Legend:

• ⭐ ALWAYS - Every article, non-negotiable
• 🎯 HIGH-VALUE - Competitive keywords, commercial/pillar content

SEO & Intent Research

⭐ Core SEO (Every Article)

• Information Gain analysis - Article must add unique value beyond existing content. Ask: What do we know that competitors don't? (original data, case studies, insider tips, unique framework)
• Intent declared - Classify as: informational (learning), commercial (comparing options), comparison (this vs that), or transactional (ready to buy)
• Headline formula - Use odd numbers (7, 11, 13) OR power words (proven, secret, complete, ultimate, essential)
• Title optimization - 50-60 chars, keyword-first, include year (2026). Example: "Solar Panel Cost UK 2026: 11 Ways to Save £3,000+"
• Entity salience - Main entity (product/service) in subject position: first 100 words + first sentence after each H2
• CTA matches intent - informational→Newsletter/Guide, commercial→Calculator/Quote, comparison→Consultation, transactional→Contact/Book