analytics-and-reporting

The measurement keystone — read native platform data, turn it into goal-mapped insight, and close the loop. Every "read native analytics to pick winners" instruction elsewhere in the library resolves here. WoopSocial post analytics covers TikTok, LinkedIn, Facebook, Instagram, Pinterest, YouTube, and Bluesky. Everything else still comes from native dashboards, and the agent interprets, never fabricates.

The POV: measure what maps to goals, then act

Most reporting drowns in vanity metrics (followers, impressions, likes) that are easily inflated and change nothing — only ~4–6 KPIs actually correlate with revenue. Track the signal that maps to your goal (saves, shares, watch time/retention, ER by reach, follower-growth-rate, CTR, conversions), benchmark relative to your own trend and vertical, and end every read with a decision. A metric that won't change next week's action is a diagnostic, not a KPI.

Read these first

1. brand-profile — positioning/audience (context for the numbers).
2. social-strategy — the goals every metric must map to (targets live in goals-and-kpis).