writing-copy
Writing Copy
Write clear, compelling copy for products and marketing.
Principles
- Clarity over cleverness — users should instantly understand what you're saying
- Benefits over features — "Save 2 hours a day" beats "AI-powered automation"
- One idea per section — don't overload the reader
- Active voice — "We send your report" not "Your report will be sent"
- Short sentences — aim for 15-20 words per sentence
Landing Page Structure
Hero Section
- Headline: One sentence, states the core value (8-12 words)
- Subheadline: Expands on the headline, addresses who it's for (15-25 words)
- CTA: Clear action verb ("Start free trial", "Get started", "Try for free")
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