Experiment Ideas

How This Works

Most idea-brainstorm output is five generic tactics that could belong to any company — "post more on LinkedIn," "run a referral program." This skill grounds ideation in what's actually known: who the ICP is, what alternatives buyers compare against, and why now matters, so every idea is specific enough to differentiate from what a status-quo competitor is already doing. It doesn't write anything durable — generated ideas are disposable brainstorm output, not a company fact — and it hands off explicitly to experiment-doc (pmm-execution), which is where a chosen idea gets pressure-tested before it becomes a real test.

Step 0 — Load brain Sections 1 (Product), 2 (ICP), 3 (Alternatives), 5 (Market Context) if present, and guardrails from /context/meta-patterns.md.