Product Messaging Playbook

The document a PMM hands to Sales and CS so they can talk about a new product or feature the same day it ships — not a strategy deck, not raw brain output, but one assembled artifact: what the problem is, why the product solves it, how it compares to the one alternative buyers actually ask about, and exactly what to say (and not say) on a call. It doesn't derive positioning, pillars, or proof — those already have owners (positioning-messaging, message-house, proof-points). This skill reads their output and the brain, asks only for what's genuinely new (the problem framing and forward-looking targets for this feature), and assembles the rest into one document a rep can open cold.

Trigger