Value Prop Statements

How This Works

positioning-messaging builds the canonical positioning statement once, through a full 6-phase Dunford process — that's expensive, deliberate, and shouldn't be re-run every time a new segment or channel needs copy. This skill is the fast sibling: it takes that already-set positioning (or brain Section 3's alternatives-anchored gap statement) as fixed input and rapidly produces multiple segment- or channel-specific value proposition statements from it — the growth team's tool for cranking out testable copy variants without re-litigating positioning each time. Every statement it produces must trace back to the canonical positioning — if a variant contradicts or drifts from it, that's a signal to escalate back to positioning-messaging, not something this skill quietly resolves on its own.