Competitor Keyword Analysis

Map a competitor's organic search presence: what keywords they rank for, how much traffic they earn, and what content themes dominate their SEO footprint. Uses Keywords Everywhere MCP for all data.

This skill maps a COMPETITOR's existing rankings (get_domain_keywords, get_domain_traffic_metrics). It is distinct from keyword-research, which expands YOUR seed keywords.

Usage

Use for a quick SEO snapshot of a competitor's organic presence, or as input to competitor-content-analysis for deeper content strategy mapping.

Process

Step 1: Gather Inputs

Ask the user for:

1. Competitor name — the company to analyze
2. Competitor domain — e.g., example.com (no protocol)
3. Country code (optional) — defaults to "us"

Step 2: Validate MCP

Check that Keywords Everywhere MCP is connected.

If not connected, return empty data with the note: "Keywords Everywhere MCP not configured — SEO data not available." Don't block the user — return gracefully.

Step 3: Domain Keywords

Pull get_domain_keywords:

• domain: competitor domain
• country: from input or "us"
• num: 100

This returns the top keywords the competitor ranks for, with estimated monthly traffic and SERP position per keyword.

Step 4: Traffic Metrics

Pull get_domain_traffic_metrics:

• domains: [competitor domain]
• country: same as Step 3

This returns estimated monthly organic traffic and total ranking keywords for the domain.

Step 5: Cluster into Content Themes

Group the top keywords into 3-5 content themes by topic similarity. For each theme:

• Theme name — descriptive label (e.g., "project management guides", "pricing comparisons")
• Keywords in theme — count
• Combined estimated traffic — sum of traffic for keywords in the theme
• Top keyword — highest-traffic keyword in the theme

These themes represent the competitor's content pillars from an SEO perspective.

Output Format

# Keyword Analysis: [Competitor Name]

**Domain:** [domain]
**Date:** [current date]
**Estimated monthly organic traffic:** [X]
**Total ranking keywords:** [X]

## Top Keywords

| Keyword | Est. Monthly Traffic | SERP Position |
|---------|---------------------|---------------|
| | | |

## Content Themes

| Theme | Keywords | Combined Traffic | Top Keyword |
|-------|----------|-----------------|-------------|
| | | | |

## Data Sources
- Keywords Everywhere: connected / not connected
- Country: [code]
- Domain keywords pulled: [count]

Rules

• Never invent traffic numbers — all data comes from Keywords Everywhere.
• Never call get_related_keywords or get_pasf_keywords — those are for keyword expansion, not competitor mapping.
• If the domain returns very few keywords (< 10), the competitor may have minimal organic presence or the domain may be wrong — flag it.
• If traffic metrics return zero, the domain may be too new or not indexed — flag it.
• If Keywords Everywhere MCP is not connected, clearly state that and return an empty report structure.