Search Audit

Audit a single URL across four dimensions: SEO fundamentals, content structure, AI/GEO readiness, and E-E-A-T authority signals. Produces a scored report (out of 38) with prioritized fixes.

Usage

Ask your AI tool to audit a URL for search and AI readiness. You can optionally request a focus area — seo-only, geo-only, eeat-only, or content-only.

Process

Step 1: Fetch & Parse

Fetch the page at the provided URL. Extract:

Full HTML source (for schema, meta tags, heading structure)
Rendered page content (for content evaluation)

Then fetch these three files from the same domain:

{domain}/robots.txt — check for AI crawler directives
{domain}/sitemap.xml — check for existence
{domain}/llms.txt — check for existence

Step 2: SEO Fundamentals (10 checks)

Evaluate traditional SEO hygiene. These are prerequisites — if broken, nothing else matters.

HTTPS — Page is served over HTTPS
Title tag — Exists, 50-60 characters, descriptive
Meta description — Exists, 150-160 characters, includes target intent
Single H1 — Exactly one H1 tag present
Heading hierarchy — Logical order (H1 > H2 > H3), no skipped levels, no empty headings
Image alt text — All images have descriptive alt attributes
Clean URL — Descriptive, readable, no excessive parameters
Internal links — Links to and from related pages on the site
Crawlable content — Key content in standard HTML, not hidden behind JavaScript rendering
Page speed — No obvious performance issues (heavy uncompressed images, render-blocking scripts, excessive DOM size)

Step 3: Content Structure (10 checks)

Evaluate how well the content is structured for both human readers and AI extraction.

Direct answer up front — Each section leads with the key insight in the first 1-2 sentences
Question-based headings — H2s/H3s mirror how users phrase queries (What is..., How do I..., Why does...)
Short paragraphs — 2-4 sentences per paragraph, no wall-of-text blocks
FAQ section — Dedicated Q&A section with real customer/user questions, 1-3 sentence answers
Comparison tables — Side-by-side content uses tables (35% higher AI extractability)
Lists for structure — Numbered lists for processes, bullet points for features/options
"[TERM] is..." definitions — Key concepts defined with at least two defining sentences
Conversational keywords — 5+ natural, long-tail query variations woven into content
Intent clusters — Covers related follow-up questions a user would likely ask next
Multimedia — Images, video, or infographics present as content signals

Step 4: AI & GEO Readiness (10 checks)

Evaluate technical signals that determine whether AI systems can find, extract, and cite this page.

AI crawler access — robots.txt does not block GPTBot, ClaudeBot, or other AI user agents
llms.txt exists — Domain has an llms.txt file communicating AI crawling policies
Organization schema — JSON-LD with @type Organization present (site-wide entity definition)
Article/Page schema — Appropriate JSON-LD for the content type (Article, HowTo, Product) with dateModified
FAQPage schema — Separate FAQPage JSON-LD if FAQ section exists
Author schema — Author entity linked in structured data
BreadcrumbList schema — JSON-LD clarifying site hierarchy
Schema validates — All structured data passes validation (well-formed JSON, no errors)
Mobile responsive — Content readable and functional across screen sizes
Sitemap inclusion — Domain has a sitemap.xml and it's accessible

Step 5: E-E-A-T & Authority (8 checks)

Evaluate trust signals that determine whether AI systems choose to cite this page over competitors.

Author identified — Content has a named author, not "admin" or anonymous
Author bio present — Author bio with credentials, expertise, and link to author page
Author page exists — Dedicated author page with full credentials, external profiles, and publication history
Sources cited — Key claims backed by specific data points with clear attribution
Original data or insight — Contains first-party research, proprietary analysis, or unique expert perspective
Freshness signals — Publication date and/or last-updated date visible on page
Trust pages accessible — Privacy policy, terms, and relevant compliance pages exist and are linked
About page with entity info — About Us/About page clearly defines the business entity

Output Format

Present the report in this exact structure:

# Page Audit Report

**URL:** [url]
**Date:** [current date]
**Overall Score:** X/38

---

## SEO Fundamentals (X/10)

✓/✗ HTTPS
✓/✗ Title tag — [note: actual title, character count]
✓/✗ Meta description — [note: actual description, character count]
✓/✗ Single H1
✓/✗ Heading hierarchy
✓/✗ Image alt text — [note: X of Y images have alt text]
✓/✗ Clean URL
✓/✗ Internal links
✓/✗ Crawlable content
✓/✗ Page speed

## Content Structure (X/10)

✓/✗ Direct answer up front
✓/✗ Question-based headings
✓/✗ Short paragraphs
✓/✗ FAQ section
✓/✗ Comparison tables
✓/✗ Lists for structure
✓/✗ "[TERM] is..." definitions
✓/✗ Conversational keywords
✓/✗ Intent clusters
✓/✗ Multimedia

## AI & GEO Readiness (X/10)

✓/✗ AI crawler access — [note: which crawlers blocked/allowed]
✓/✗ llms.txt
✓/✗ Organization schema
✓/✗ Article/Page schema — [note: type found, dateModified present?]
✓/✗ FAQPage schema
✓/✗ Author schema
✓/✗ BreadcrumbList schema
✓/✗ Schema validates
✓/✗ Mobile responsive
✓/✗ Sitemap inclusion

## E-E-A-T & Authority (X/8)

✓/✗ Author identified — [note: author name if found]
✓/✗ Author bio present
✓/✗ Author page exists
✓/✗ Sources cited — [note: X citations found]
✓/✗ Original data or insight
✓/✗ Freshness signals — [note: dates found]
✓/✗ Trust pages accessible
✓/✗ About page with entity info

---

## Score Summary

| Category | Score | Rating |
|----------|-------|--------|
| SEO Fundamentals | X/10 | |
| Content Structure | X/10 | |
| AI & GEO Readiness | X/10 | |
| E-E-A-T & Authority | X/8 | |
| **Overall** | **X/38** | |

**Rating scale:** 90%+ Excellent | 75-89% Good | 60-74% Needs Work | Below 60% Poor

---

## Priority Fixes

[Top 5 failed criteria ranked by impact. For each:]

1. **[Failed criterion]** — [Why it matters + specific fix with actual suggested text/code where possible]
2. ...

Rules

Be objective. If borderline, lean toward FAIL and explain in priority fixes.
Be specific in fixes — suggest actual meta description text, actual schema JSON, actual heading rewrites. "Add a meta description" is not useful. "Add meta description: '[suggested text]'" is.
For schema checks, search page source for <script type="application/ld+json"> and evaluate each block.
Priority fixes should weight: technical foundation > AI readiness > content structure > E-E-A-T (you can't build authority on a broken page).
If user specifies a focus area, still run all checks but only expand detail on the requested section.

search-page-audit