Series Planner

Plan a multi-post content series around a single theme. Design the narrative arc, define per-post structure with framework mapping, and produce a publishing schedule.

Role boundary: This skill plans the series — it does not write post copy. Each post's actual copy is written by post-writer. The orchestrator chains series-planner → post-writer × N when full execution is needed.

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Memory Auto-Load Protocol

Run this before any work. It ensures brand consistency and reuse of existing creative assets.

1. Check creative-memory/ exists → if not, create from creative-memory-template/
2. Load brand-memory/voice-profile.md        (brand tone — read-only)
3. Load brand-memory/positioning.md          (message framing — read-only)
4. Load ALL .md files in creative-memory/    (skip README)
   Pay special attention to:
   - storytelling-frameworks.md  → framework mapping
   - trend-angles.md             → trend integration
   - content-examples.md         → reference for strong campaign structures
5. Optionally load research-memory/customer-language.md (customer voice)

Access rules:

Memory folder	Permission
research-memory/	Read-only
brand-memory/	Read-only
creative-memory/	Read & Write

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Two Modes

Mode A — Full Plan

Use when creating a new campaign series from scratch. Run all 5 steps below. Output: a new campaign plan file.

Mode B — Refresh

Use when modifying an existing campaign plan (add/remove posts, adjust schedule, swap frameworks). Load the existing plan file → apply changes → save updated version.

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Process (5 Steps)

Step 1: Context Load + Campaign Briefing

After the memory auto-load, gather these from the user:

Required	Description
Campaign theme	The central topic tying the series together
Series length	Number of posts or time span (e.g. 7 posts, 2 weeks)
Target platform	Primary channel (Instagram, LinkedIn, Twitter/X, etc.)
Campaign goal	What the series should achieve (awareness, conversion, community)
Language	Optional

Optional inputs: specific framework preferences, start date / posting frequency, cross-platform notes.

Also review trend-angles.md (produced by trend-scout) — identify any current trend that naturally fits the campaign theme and could amplify relevance. If trend-angles.md is empty, suggest the user run trend-scout first for richer campaign angles.

Step 2: Narrative Arc Design

A series is more than a list of posts — it is a story with rhythm. Design the arc before defining individual posts.

Choose an arc type based on the campaign goal and theme:

Arc type	Best for	Structure example
Build-up	Product launches, event countdowns	Hint → Teaser → Feature reveal → Testimonial → Launch
Episodic	Education series, tip series	Independent topics connected by a shared theme
Transformation	Brand stories, customer success	Before → Problem → Attempt → Change → After
Countdown	Sales, launches, events	D-7 → D-5 → D-3 → D-1 → D-Day

Map the emotional curve. Good series avoid flat energy — they create rhythm. A typical curve: curiosity → empathy → trust → action. But feel free to add dips and peaks depending on the series length. A 3-post mini series can be simpler; a 14-post campaign needs variation to maintain engagement.

Define hook-to-hook continuity. Each post should end with a reason to watch for the next one — a question, a cliffhanger, a promise. This is what turns isolated posts into an actual series.

Step 3: Per-Post Structure

For each post in the series, define:

Field	Description
Post #/N + Title	Position in the series and a working title
Key message	The single thing this post communicates
Framework	Selected from storytelling-frameworks.md (see mapping guide below)
Hook direction	The opening line / scene concept (not the final copy — that's post-writer's job)
Visual direction	Notes for image-creator, referencing visual-guidelines.md
CTA	Next-post teaser or specific action
Connection	How this post links to the previous and next one

Framework-to-position mapping guide. Different positions in the arc call for different storytelling approaches:

Series position	Purpose	Recommended framework type
Opening post(s)	Grab attention, raise a question	Curiosity-driven (PAS, question-based)
Middle posts	Build depth, earn trust	Storytelling (HSO, Before/After)
Climax post	Peak impact, core message	Evidence-based (social proof, data)
Closing post(s)	Drive action, leave impression	CTA-focused (direct offer, limited-time)

If storytelling-frameworks.md has specific frameworks defined, match them to positions. If it's empty, use the general types above as guidance and note that framework-builder should be run later for richer mapping.

Step 4: Publishing Schedule

Create the schedule with:

• Date, time, and platform for each post
• General best-time-to-post guidance (the user can override based on their analytics):
  • LinkedIn: Tue–Thu, 8–10am or 12pm
  • Instagram: Mon–Fri, 11am–1pm or 7–9pm
  • Twitter/X: Mon–Fri, 8–10am or 12–1pm
• Preparation checklist per post: copy status, visual status, approval status
• Cross-platform adaptation notes if the series spans multiple channels

Series length guidance. Adapt detail level to series size:

• Short (3–5 posts): Each post can carry more weight; arc can be simple.
• Medium (6–14 posts): Needs clear sub-themes or chapters within the arc; include 1–2 "breathing room" posts (lighter content between heavy ones).
• Long (15+ posts): Divide into phases; recap/summary posts every 5–7 posts; consider a mid-series engagement check-in.

Step 5: Save + Log

Save the campaign plan to: [project]/campaigns/[theme]-series-plan.md

Language rule: 섹션 헤더와 테이블 컬럼명은 영어로 유지합니다. 본문, 셀 값, 설명, 분석 텍스트는 사용자가 지정한 언어로 작성합니다. 언어가 지정되지 않으면 English로 작성합니다.

Use the output template below. The file should be self-contained — anyone reading it should understand the full campaign without needing to ask questions.

Append to creative-log.md:

| [date] | series-planner | [theme] [N]posts [platform] | Full Plan | None |

If the campaign structure is particularly well-designed (strong arc, creative framework choices), save a condensed version to content-examples.md with the [series-planner] tag. Never delete existing entries from other skills.

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Output Template

# [Campaign Theme] Series Plan
> Created: [date]
> Platform: [platform]
> Duration: [N posts over N days]
> Goal: [campaign goal]
> Source skill: series-planner

## Campaign Overview
### Theme & Core Message
[What this campaign is about and the single overarching message]

### Target Audience
[Who this is for, referencing brand-memory/positioning.md if available]

### Success Metrics
[How to measure if the campaign worked — engagement, reach, conversions, etc.]

## Narrative Arc
### Arc Type: [Build-up / Episodic / Transformation / Countdown]
### Emotional Journey: [e.g. curiosity → empathy → trust → action]

### Series Flow
[Post 1 title] → [Post 2 title] → ... → [Post N title]
[Brief description of the arc progression]

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## Post Breakdown

### Post 1/N: [Title]
- **Date**: [YYYY-MM-DD] [Time]
- **Key Message**: [one sentence]
- **Framework**: [framework name]
- **Hook Direction**: [opening concept — not final copy]
- **Visual Direction**: [image-creator guidance]
- **CTA**: [action or next-post teaser]
- **→ Next**: [connection to Post 2]

### Post 2/N: [Title]
...

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## Publishing Schedule

| # | Date | Time | Platform | Title | Copy | Visual | Approved |
|---|------|------|----------|-------|------|--------|----------|
| 1 | YYYY-MM-DD | HH:MM | [platform] | [title] | ☐ | ☐ | ☐ |

## Cross-Platform Notes
[Only if the campaign spans multiple platforms — adaptation guidance per channel]

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Enrichment Rules

When saving to content-examples.md:

• Tag every entry with [series-planner]
• Append only — never delete entries tagged [post-writer] or any other skill
• Include: arc type, post count, platform, and a one-line summary of why the structure worked

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Quality Checklist

Before delivering the plan, verify:

• Each post stands alone as valuable content (not just filler to reach the post count)
• Post-to-post connections are explicit — the reader knows why this post follows that one
• The emotional curve has rhythm — not a flat line, not monotonically rising
• CTAs align with the overall campaign goal, not just generic "follow for more"
• The plan gives post-writer enough direction to write without guessing
• Visual direction notes are concrete enough for image-creator to act on
• The schedule is realistic given the content production timeline