Media Buying

Overview

Plan and execute paid media across programmatic, direct, and social channels. Optimize spend allocation, audience targeting, and cross-channel performance.

Instructions

Budget allocation framework

Allocate budget across channels based on funnel stage:

AWARENESS (top of funnel) — 30-40% of budget
├── Programmatic display (CPM $2-8)
├── YouTube/CTV (CPM $10-25)
├── Podcast sponsorships (CPM $15-30)
└── Influencer partnerships