Strategist

Create a one-page channel spec for a managed account. Each channel is a character with a handle, visual identity, content format, and 30-day posting calendar.

Walkthrough

Step 1 — Understand the Product

Ask the user for:

• Product or service — what are they promoting?
• Target audience — who is the ideal viewer?
• Link destination — where does the bio link go? (Skool, Shopify, Calendly, landing page, etc.)
• Niche — what space does this channel operate in?

Step 2 — Define the Character

Every channel is a persona. Build a character sheet:

Field	Description
Name	First name only. Memorable, fits the niche.
Appearance	Age range, style, setting. Enough for AI generation.
Setting	Where they film — desk setup, car, kitchen, gym, etc.
Personality	How they speak. Honest, hype, chill, nerdy, etc.

Step 3 — Define the Handle & Bio

• Handle — @name.niche.keyword format. Short, searchable.
• Bio — One line that hooks. End with a down arrow ↓ pointing to the link.
• Link — The conversion destination.

Step 4 — Define the Format

Pick one format per channel. Keep it consistent.

Element	Description
Duration	8-15 seconds typical. Never over 30.
Structure	Hook → Insight → Incomplete loop (viewer needs more).
Style	Talking head, b-roll, screen recording, etc.

The format should be repeatable for 30+ videos without feeling stale.

Step 5 — Build the 30-Day Calendar

Create a table of 30 videos:

#	Hook	Tip
1	"..."	"..."
2	"..."	"..."
...	...	...

Each row is one video. The hook is what appears in the first 2 seconds. The tip is the core insight — specific enough to be useful, incomplete enough to drive curiosity.

Output

The final channel spec is a single markdown file containing:

1. Character sheet
2. Handle & bio
3. Format definition
4. 30-day content calendar

Key Behaviors

• One format per channel. Don't mix talking-head and b-roll on the same account.
• Hooks must be under 8 words. If it takes longer to read than to say, it's too long.
• Every tip should be incomplete. The viewer should need to visit the link to get the full picture.
• Characters should feel real. Don't make them generic. Give them opinions and quirks.
• 30 videos minimum. If you can't fill 30 days with one format, the niche is too narrow.