Fashion UGC Video Formats

20 lofi, TikTok-native video formats for fashion brands. Raw, authentic, easy to produce. No hard CTAs — these feel like real people showing how they actually dress.

How to Use These Formats

Identify the user's goal (new collection launch, styling inspiration, size-inclusive showcase, seasonal content).
Select the format below that best matches.
Use the Prompt Template to compose the prompt field for POST /videos/generate. Replace [BRACKETED] placeholders with details from the user.
Default to aspectRatio: "portrait" (9:16) and nFrames: "10" unless the format specifies otherwise.
Keep the tone casual, genuine, unscripted. These should feel like someone showing their friend what they're wearing.

Formats

1. Mirror OOTD

Vibe: Classic mirror outfit check — simple spin, natural lighting, main character energy.

Structure:

0-3s: Standing in front of a full-length mirror, phone visible in reflection
3-6s: Slow reveal from feet up, showing the full outfit
6-8s: A casual spin or turn, showing the back and sides
8-10s: Final pose — confident, effortless, looking at the mirror

Prompt Template:

A person standing in front of a full-length mirror taking an OOTD photo/video. They're wearing [OUTFIT DESCRIPTION — e.g. oversized blazer, wide-leg pants, and loafers]. The camera (phone in reflection) slowly captures the outfit from shoes up. They do a casual spin showing all angles. The vibe is confident but effortless — they know they look good. Natural bedroom/hallway lighting, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

2. Try-On in Real Time

Vibe: Getting dressed on camera — genuine first reaction to how it fits.

Structure:

0-3s: Holding up the piece on a hanger, showing it flat
3-6s: Putting it on — pulling over head, buttoning up, zipping
6-8s: First look in mirror or camera — genuine reaction to the fit
8-10s: Adjusting, smoothing, final satisfied expression

Prompt Template:

A person holding up [GARMENT] on a hanger, showing it to the camera. They start putting it on — [DRESSING ACTION, e.g. pulling it over their head, buttoning it up, stepping into it]. First look at themselves — genuine surprise at how well it fits. They adjust and smooth the fabric, checking different angles. Real, unscripted reaction energy. Bedroom setting, natural light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

3. Fabric Close-Up

Vibe: Extreme close-up of fabric texture, stitching, material quality — ASMR for fashion people.

Structure:

0-3s: Close-up of [PRODUCT] fabric — fingers running across the material
3-6s: Camera captures weave, texture, stitching detail
6-8s: Hand lifts the garment slightly to show drape and weight
8-10s: Pull back to show the full piece on a hanger or folded neatly

Prompt Template:

Extreme close-up of [GARMENT from BRAND]. Fingers slowly run across the fabric, the [FABRIC DETAIL — e.g. fine knit, weave, grain] visible in detail. The camera captures the [TEXTURE DETAILS — e.g. weave, ribbed cuffs, clean stitching at the seams]. A hand lifts the garment slightly to show the [DRAPE/WEIGHT QUALITY — e.g. luxurious drape and weight]. Pull back to reveal the full piece [DISPLAY — e.g. folded neatly on a wooden surface, hanging on a wooden hanger]. Natural light, vertical video, tactile ASMR energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

4. Closet Dig

Vibe: Rummaging through closet, pulling out the piece — "found it" energy.

Structure:

0-3s: Hands pushing through hangers in a closet, searching
3-5s: Pulling out [GARMENT] — "this one" moment
5-8s: Holding it up, admiring it, maybe pressing it against body
8-10s: Walking toward mirror to try it on, excited energy

Prompt Template:

A person rummaging through a full closet, pushing hangers aside, searching for something specific. They pull out [GARMENT] with a "found it" expression — holding it up, admiring it. They press it against their body in the mirror, head tilted, already styling it mentally. They head to try it on. The energy is getting-ready excitement, real closet chaos. Natural bedroom light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

5. The Tag Check

Vibe: Checking the tag, showing the size, the brand — the small details that matter.

Structure:

0-3s: Person wearing [PRODUCT], hand reaches to the back/inside collar
3-6s: Pulling out the tag, showing it to camera — brand, size, material
6-8s: Letting the tag drop back, smoothing the fabric where they checked
8-10s: Quick adjustment of the piece, satisfied nod at mirror

Prompt Template:

A person wearing [GARMENT from BRAND], hand reaching to the [TAG LOCATION — e.g. inside collar, back neckline]. They pull out the tag and show it to camera — the [BRAND] label, the size, the material blend. They let the tag drop back and smooth the fabric at the [AREA]. Quick adjustment of the [GARMENT] in the mirror, a satisfied nod — the details check out. [SETTING — e.g. bedroom mirror], natural light, vertical video, detail-oriented energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

6. Hanger Appeal

Vibe: Showing the piece on the hanger, examining it before putting it on — the anticipation.

Structure:

0-3s: [PRODUCT] on a hanger held up against a clean wall or closet door
3-6s: Turning the hanger slowly, showing front and back
6-8s: Close-up of details — buttons, zippers, labels, seams
8-10s: Pulling it off the hanger with intention — about to put it on

Prompt Template:

[GARMENT from BRAND] on a [HANGER TYPE — e.g. wooden hanger, velvet hanger] held against a [BACKGROUND — e.g. white wall, closet door]. Slowly turning the hanger to show the front — [FRONT DETAILS — e.g. the structured silhouette, the buttons] — then the back. Close-up of the details: [CLOSE-UP DETAILS — e.g. the engraved buttons, the lined interior, the clean seams]. Pulling it off the hanger with intention, ready to wear. Natural light, vertical video, quiet anticipation energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

7. The Fold

Vibe: Satisfying folding or rolling technique — Marie Kondo energy for your favorite piece.

Structure:

0-3s: [PRODUCT] laid flat on a clean surface
3-6s: Hands begin a precise, satisfying fold — smooth movements
6-8s: The fold completes into a neat, compact shape
8-10s: Placing the folded piece into a drawer or stack — everything tidy

Prompt Template:

[GARMENT from BRAND] laid flat on a [SURFACE — e.g. white bed, marble counter, clean table]. Hands begin a precise, satisfying fold — smoothing the [FABRIC TYPE] flat, [FOLD STEPS — e.g. folding in the legs, rolling from waistband down] into a compact shape. The fold completes into a neat, compact [SHAPE — e.g. rectangle, square]. Placing the folded [GARMENT] into a [DESTINATION — e.g. drawer alongside other perfectly folded pieces, neat stack] — everything tidy, Marie Kondo approved. Natural light, vertical video, satisfying organization energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

8. Thrift Flip Energy

Vibe: Taking a piece that looks basic on the hanger and styling it into a full look.

Structure:

0-3s: Holding up a plain/basic-looking garment — "trust me on this"
3-6s: Pairing it with unexpected pieces — layering, tucking, accessorizing
6-8s: The full styled look revealed — way better than expected
8-10s: Proud reveal, the transformation energy

Prompt Template:

A person holding up [GARMENT] that looks plain and basic on the hanger — nothing special. They start styling it — [STYLING STEPS, e.g. tucking it into high-waisted pants, adding a belt, layering a jacket, rolling the sleeves]. Piece by piece, the outfit comes together. Final reveal — the look is unexpectedly fire. Proud expression, "told you" energy. Bedroom or closet setting, natural light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

9. Color Match

Vibe: Holding the piece up to different items to show what it goes with — color palette moment.

Structure:

0-3s: Person holding [PRODUCT] up in front of them, looking at it
3-6s: Holding it next to other pieces from their closet — showing color combos
6-8s: Finding the perfect match, holding the two pieces together
8-10s: Satisfied expression, draping the combo over their arm

Prompt Template:

A person standing at their open closet holding [GARMENT from BRAND] up in front of them. They hold it next to [ITEM 1 — e.g. a white tee] — nice. Then next to [ITEM 2 — e.g. a navy striped shirt] — even better. Then next to [ITEM 3 — e.g. dark denim] — perfect match. They hold the [GARMENT] and the [BEST MATCH] together with a satisfied expression, draping both over their arm. [SETTING — e.g. bedroom closet], natural light, vertical video, styling energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

10. Size Honest

Vibe: "I'm a size X and here's how this actually fits" — genuine, no filter.

Structure:

0-3s: Talking to camera, stating their size/measurements honestly
3-6s: Showing the garment — front, side, back angles
6-8s: Pointing out fit details — where it's snug, where it drapes
8-10s: Final honest verdict — genuine thumbs up or "runs a little big" energy

Prompt Template:

A person talking to camera — "I'm a size [SIZE] and here's how [GARMENT] from [BRAND] actually fits." They turn to show front, side, and back views. They point out specifics — [FIT DETAILS, e.g. "the waist sits here," "it's a little loose in the shoulders," "perfect length"]. Honest, helpful, no filter. Their verdict is genuine. Good lighting to see the real fit and fabric. Natural setting, vertical video, selfie-to-mirror angles. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

11. Rain Day Fit

Vibe: Styled for the weather — practical but still cute, real conditions.

Structure:

0-3s: Looking out window at rain/overcast weather
3-6s: Getting dressed for it — layering, grabbing a jacket, choosing shoes
6-8s: Full outfit in mirror — weather-appropriate and stylish
8-10s: Walking out the door into the real weather, outfit holding up

Prompt Template:

A rainy day outfit video. Person looks out the window at overcast skies, then starts getting dressed. They layer [OUTFIT — e.g. trench coat, knit sweater, waterproof boots from BRAND]. Mirror check — practical but cute. They step outside into real rain — the outfit works, they look good despite the weather. The message is: bad weather doesn't mean bad style. Natural overcast lighting, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

12. The Stretch Test

Vibe: Testing the stretch and movement of the fabric — pulling, bending, showing flexibility.

Structure:

0-3s: Close-up of [PRODUCT] on body, hands gripping the fabric
3-6s: Gentle stretch pull — showing the four-way stretch or give of the material
6-8s: Release — fabric snaps back perfectly, no distortion
8-10s: Smoothing the fabric with a satisfied hand pass — it holds up

Prompt Template:

Close-up of [GARMENT from BRAND] on the [BODY AREA — e.g. leg, torso, arm], hands gripping the fabric at the [GRIP POINT — e.g. thigh, waist, sleeve]. A gentle stretch pull outward — showing the [STRETCH TYPE — e.g. four-way stretch, natural give] of the [MATERIAL]. Release — the fabric snaps back perfectly to shape, zero distortion. Smoothing the fabric with a satisfied hand pass — it holds up beautifully. Natural light, vertical video, quality-test energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

13. The Uniform

Vibe: "I wear this combo every week" — signature look showcase, consistency over trends.

Structure:

0-3s: Reaching for the same pieces in the closet — muscle memory
3-6s: Putting the combination together, well-practiced ease
6-8s: The uniform assembled — it just works, every time
8-10s: Confident walk out, this is their look and they own it

Prompt Template:

A person reaching into their closet with zero hesitation — they know exactly what they're grabbing. [THE UNIFORM — e.g. white tee, black blazer, straight-leg jeans, and loafers from BRAND]. They get dressed with practiced ease, everything fitting perfectly. The combination is simple but intentional — this is their go-to, their signature. They walk out with quiet confidence. The vibe is consistency over trends. Natural light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

14. The Hand Feel

Vibe: Running hands over the piece, feeling the quality — tactile, sensory, cozy.

Structure:

0-3s: [PRODUCT] draped over lap or across a surface
3-6s: Hands running slowly over the fabric — feeling the texture, the weight
6-8s: Bunching it slightly, showing the softness and recovery
8-10s: Holding it up to cheek or pressing it — pure comfort

Prompt Template:

[GARMENT from BRAND] draped across a [SURFACE — e.g. lap on a couch, bed, chair arm]. Hands run slowly over the [FABRIC TYPE] — feeling the [TEXTURE QUALITY — e.g. incredible softness, the weight and drape]. Bunching it slightly to show how it [RECOVERY — e.g. springs back, no pilling, just pure softness]. Holding it up to cheek and pressing it in — pure cozy comfort. [SETTING — e.g. living room, bedroom], warm light, vertical video, sensory ASMR energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

15. Color Story

Vibe: Entire outfit in one color family — aesthetic broll, visual harmony.

Structure:

0-3s: First piece — in the color (e.g., all earth tones, all cream, all black)
3-6s: Adding matching pieces, same color palette throughout
6-8s: Full monochromatic or tonal outfit assembled
8-10s: Aesthetic broll — walking, posing, the color harmony is the star

Prompt Template:

A monochromatic outfit video in [COLOR FAMILY — e.g. all cream, head-to-toe black, earth tones]. Piece by piece: [OUTFIT PIECES from BRAND] — all in the same tonal range. The full outfit assembled is visually harmonious, satisfying. Aesthetic broll shots — walking slowly, fabric catching the light, the color story is the hero. Clean backgrounds that complement the palette. Vertical video, soft golden light. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

16. Hand-Me-Up

Vibe: Styling a piece borrowed from a friend, partner, or parent — making it your own.

Structure:

0-3s: Holding up the borrowed piece — "stole this from my [person]"
3-6s: Putting it on, immediately making it work with their own style
6-8s: The borrowed piece looks completely different on them — elevated
8-10s: Confident result, the piece has a new life

Prompt Template:

A person holding up [GARMENT] — something clearly borrowed. "Stole this from my [PERSON — e.g. dad, partner, roommate]" energy. They put it on and immediately make it their own — [STYLING, e.g. rolling the sleeves, belting it, pairing with heeled boots]. The oversized/borrowed piece looks completely elevated and intentional on them. New context, new outfit, same piece. Casual bedroom setting, natural light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

17. Get Ready With Me Silent

Vibe: No talking, just getting dressed — music only, aesthetic cuts.

Structure:

0-3s: Laying out outfit pieces on bed, flat lay
3-6s: Getting dressed — pulling on each piece, close-ups of fabric
6-9s: Accessories going on — watch, jewelry, belt
9-12s: Final mirror look, adjusting, ready to go
12-15s: Walking out the door, complete look in motion

Prompt Template:

A silent GRWM fashion video. No talking, just vibes. [OUTFIT PIECES from BRAND] laid out on a bed. The person gets dressed piece by piece — close-ups of fabric textures, buttons being done, sleeves being rolled. Accessories added — [ACCESSORIES]. Final mirror check, small adjustments. They walk out the door looking complete. The entire video is visual — music-video energy without words. Warm bedroom lighting, aesthetic cuts, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "15"

18. In My X Era

Vibe: Leaning into a trend or aesthetic identity — "in my [aesthetic] era."

Structure:

0-3s: Text or face-to-camera declaring the era — "in my quiet luxury era" etc.
3-6s: Outfit that perfectly embodies the aesthetic
6-8s: Styled details — the specific touches that sell the vibe
8-10s: Full aesthetic moment — walking, posing, living the era

Prompt Template:

"In my [ERA/AESTHETIC — e.g. quiet luxury, coastal grandmother, dark academia, clean girl] era" energy. A person wearing [OUTFIT from BRAND] that perfectly embodies the aesthetic. Close-ups of the styling details that sell it — [DETAILS, e.g. cashmere texture, specific shoes, particular accessories]. They're fully in the vibe — walking, posing, living it. The outfit isn't just clothes, it's a whole mood. Aesthetic-appropriate setting, vertical video, dreamy lighting. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

19. That Girl Outfit

Vibe: Aspirational but attainable everyday outfit — soft morning energy.

Structure:

0-3s: Morning setting — clean space, natural light pouring in
3-6s: Getting dressed in a put-together but effortless outfit
6-8s: Grabbing coffee, bag, heading out — "that girl" energy
8-10s: Walking out into the day, looking effortlessly assembled

Prompt Template:

"That girl" morning routine outfit. A clean, bright space — morning light streaming in. The person gets dressed in [OUTFIT from BRAND] — [DESCRIPTION, e.g. matching set, clean sneakers, minimal jewelry]. Everything is intentional but not try-hard. They grab their coffee and tote bag, heading out the door with effortless "I have my life together" energy. Aspirational but attainable. Bright, clean aesthetic, morning light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

20. The Hang

Vibe: Hanging the piece in its spot in the closet — it's earned its place.

Structure:

0-3s: Holding [PRODUCT] on a hanger, standing in front of open closet
3-6s: Finding the right spot on the rack, sliding hangers aside
6-8s: Placing it in its spot, adjusting the shoulders on the hanger
8-10s: Stepping back to see it in context — it belongs here

Prompt Template:

Holding [GARMENT from BRAND] on a [HANGER TYPE — e.g. wooden hanger, velvet hanger], standing in front of an open closet. Finding the right spot on the rack — sliding hangers aside to make room. Placing the [GARMENT] in its spot, adjusting the shoulders perfectly on the hanger. Stepping back to see it in context among the other pieces — it belongs here, [WARDROBE ROLE — e.g. the anchor of the wardrobe, the statement piece]. [SETTING — e.g. bedroom closet], natural light, vertical video, wardrobe curation energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

ugc-fashion

Fashion UGC Video Formats

How to Use These Formats

Formats

1. Mirror OOTD

2. Try-On in Real Time

3. Fabric Close-Up

4. Closet Dig

5. The Tag Check

6. Hanger Appeal

7. The Fold

8. Thrift Flip Energy

9. Color Match

10. Size Honest

11. Rain Day Fit

12. The Stretch Test

13. The Uniform

14. The Hand Feel

15. Color Story

16. Hand-Me-Up

17. Get Ready With Me Silent

18. In My X Era

19. That Girl Outfit

20. The Hang