SaaS UGC Video Formats

15 lofi, TikTok-native video formats for SaaS products. Raw, authentic, easy to produce. No hard CTAs — these feel like real professionals sharing tools they actually use. All formats focus on the PERSON — talking to camera, reacting, gesturing, celebrating — never showing actual screens, dashboards, or UI recordings. Think "founder talking about their stack" not "screen recording walkthrough."

How to Use These Formats

Identify the user's goal (product demo, workflow showcase, social proof, feature education).
Select the format below that best matches.
Use the Prompt Template to compose the prompt field for POST /videos/generate. Replace [BRACKETED] placeholders with details from the user.
Default to aspectRatio: "portrait" (9:16) and nFrames: "10" unless the format specifies otherwise.
Keep the tone casual, genuine, unscripted. These should feel like a coworker showing you something cool, not a sales demo.

Formats

1. The Tool I Won't Shut Up About

Vibe: Talking to camera about the one SaaS tool you keep recommending — passionate, genuine advocacy.

Structure:

0-3s: Face to camera, sitting at desk — "my coworkers are sick of me talking about this"
3-6s: Holding up phone/gesturing — explaining what it does in plain terms
6-8s: Getting more animated — the specific thing that makes it special
8-10s: Leaning in — "seriously just try it" — genuine conviction

Prompt Template:

A person sitting at their desk, face to camera — "my [AUDIENCE, e.g. coworkers, team, friends] are genuinely sick of me talking about this." Holding up phone or gesturing while explaining what [PRODUCT] does in plain terms. Getting more animated about [KEY DIFFERENTIATOR] — the specific thing that makes it special. Leaning in with genuine conviction — "seriously just try it." Home office, natural light, vertical video, passionate recommendation energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

2. Desk Tour Namecheck

Vibe: Casual desk tour, namecheck each tool in the stack — the SaaS product gets the hero spot.

Structure:

0-3s: Camera panning across a clean desk setup — monitor, keyboard, coffee
3-6s: Hand pointing at different things casually, naming them
6-8s: Hand gestures toward the laptop/screen — "[PRODUCT] lives here"
8-10s: Leaning back in chair, hands behind head — the setup is complete

Prompt Template:

Camera panning across a clean [SETTING, e.g. home office, studio] desk — monitor, keyboard, [DESK ITEMS]. Hand pointing at items casually, naming the tools in the stack. Hand gestures toward the laptop — "and [PRODUCT] basically lives here permanently." Leaning back in the chair, hands behind head — the setup is dialed. Natural light, vertical video, desk tour energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

3. The Laptop Close

Vibe: End of workday — closing the laptop lid with satisfaction because the tool handled everything.

Structure:

0-3s: Person at desk, typing final keystrokes, looking satisfied
3-6s: Leaning back, stretching, glancing at the time — done early
6-8s: Reaching forward and slowly closing the laptop lid — satisfying click
8-10s: Standing up, grabbing coffee mug, walking away — day is done

Prompt Template:

A person at their desk, typing final keystrokes with a satisfied expression. Leaning back and stretching, glancing at the clock — done earlier than expected thanks to [PRODUCT] keeping everything on track. Reaching forward and slowly closing the laptop lid — satisfying click. Standing up and grabbing their [ITEM, e.g. coffee mug, jacket], heading out. [SETTING], [LIGHTING], vertical video, end-of-day satisfaction energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

4. The "Before This Tool" Rant

Vibe: Talking to camera about how bad things were before this SaaS tool — relatable frustration turned relief.

Structure:

0-3s: Face to camera, exasperated expression — "before I found [PRODUCT]…"
3-6s: Counting frustrations on fingers, animated storytelling
6-8s: Expression shifts to relief — "and then I found this"
8-10s: Relaxed, leaning back — "haven't thought about that problem since"

Prompt Template:

A person face to camera with an exasperated expression — recounting [PAIN POINT] before [PRODUCT]. Counting frustrations on their fingers — [FRUSTRATIONS, e.g. the manual process, the errors, the wasted time]. Expression shifts to visible relief — "and then I found [PRODUCT]." Relaxed, leaning back — "haven't thought about [PROBLEM] since." Home office, natural light, vertical video, before-and-after storytelling energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

5. The Stack Ranking

Vibe: Casually ranking your SaaS tools — the product gets top billing.

Structure:

0-3s: Sitting at desk, talking to camera — "my top 3 tools right now"
3-6s: Counting: "#3 is good, #2 is great…"
6-8s: "#1 — and it's not even close" — naming [PRODUCT] with emphasis
8-10s: Nodding definitively — the ranking is final

Prompt Template:

A person sitting at their desk, talking to camera — "my top [NUMBER] tools right now." Counting on fingers: "[TOOL #3] — solid. [TOOL #2] — really great." Then with emphasis — "Number one, and it's not close — [PRODUCT]." Nodding definitively, the ranking is final. Home office, natural light, vertical video, hot take energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

6. Standup Vlog

Vibe: Casual morning energy — "today I'm using X to tackle Y."

Structure:

0-3s: Morning setting — coffee in hand, sitting at desk, "alright, today's plan…"
3-6s: Quick glance at [PRODUCT] showing today's tasks or pipeline
6-8s: Pointing at specific items, casual prioritization
8-10s: Nodding, grabbing coffee, ready to work — "let's go"

Prompt Template:

Morning standup energy. A person sitting at their desk with coffee, talking casually to camera — "okay, here's what I'm tackling today." They glance at [PRODUCT] on their screen showing [TODAY'S VIEW — e.g. task list, pipeline, calendar]. They point at a few items, casually prioritizing. They grab their coffee and nod — ready to start. Relaxed morning energy, not corporate. Home office, natural morning light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

7. Client Win Storytime

Vibe: Talking to camera about a win — product is the quiet hero of the story.

Structure:

0-3s: Excited face to camera — "so I just closed this deal…" or "client just said…"
3-6s: Telling the story, animated gestures, genuine excitement
6-8s: Brief flash of [PRODUCT] screen showing the data/workflow that helped
8-10s: Back to face — "honestly couldn't have done it without this"

Prompt Template:

A person talking excitedly to camera — telling the story of a recent win. "[CLIENT WIN STORY — e.g. closed a big deal, hit a milestone, got amazing client feedback]." Animated gestures, genuine energy. Quick flash of [PRODUCT] on their laptop screen showing [RELEVANT DATA]. Back to their face — gratitude and pride. The product helped but it's not the star — the win is. Selfie angle, natural light, casual energy, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

8. The Meeting That Could've Been

Vibe: Talking about time saved — the meeting/process [PRODUCT] eliminated entirely.

Structure:

0-3s: Person at desk, gesturing at an empty calendar/notebook — "we used to have a whole meeting for this"
3-6s: Shaking head at the absurdity, leaning forward
6-8s: Holding up phone — "[PRODUCT] just does it automatically now"
8-10s: Shrug, satisfied smile — "got an hour of my life back every week"

Prompt Template:

A person at their desk, gesturing at an empty [PROP, e.g. notebook, calendar] — "we used to have a whole meeting for [TASK]." Shaking their head at the absurdity, leaning forward. Holding up their phone — "[PRODUCT] just handles it automatically now." Satisfied shrug and smile — "got [TIME SAVED] back every week." Home office, natural light, vertical video, time-saved celebration energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

9. The Walk-Away Test

Vibe: Talking about how the tool works even when you're not paying attention — set it and forget it.

Structure:

0-3s: Person at desk, gesturing at closed laptop — "I set this up on Monday"
3-6s: "Haven't touched it since" — hands up, backing away slightly
6-8s: "And it's been running perfectly" — impressed with their own setup
8-10s: Finger guns at camera — "that's how you know it's the right tool"

Prompt Template:

A person at their desk, gesturing at their closed laptop — "I set this up on [TIME]." Hands up, backing away slightly — "haven't touched it since." Impressed expression — "and [PRODUCT]'s been [RUNNING TASK] perfectly." Finger guns at camera — "that's how you know it's the right tool." Home office, natural light, vertical video, set-it-and-forget-it energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

10. The Coffee Machine Pitch

Vibe: Casually explaining [PRODUCT] like you're pitching it to a coworker at the coffee machine — informal, persuasive.

Structure:

0-3s: Person standing, holding coffee, casual posture — "okay so basically…"
3-6s: Hand gestures while explaining simply — no jargon, plain language
6-8s: "And the best part is…" — the killer feature, delivered casually
8-10s: Sips coffee, shrugs — "just works"

Prompt Template:

A person standing in their [SETTING, e.g. kitchen, break room] holding a coffee mug, casual posture — "okay so basically…" Hand gestures while explaining [PRODUCT] in plain terms — no jargon, just simple language. "And the best part is [KILLER FEATURE]." Sips coffee with a shrug — "just works." [SETTING], [LIGHTING], vertical video, watercooler pitch energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

11. Founder POV

Vibe: Building and running a business — product is a natural part of the stack.

Structure:

0-3s: "Day in my life as a founder" energy — morning routine, heading to work
3-6s: At desk, [PRODUCT] open among other tools — checking metrics, managing pipeline
6-8s: Quick action in [PRODUCT] — moving a deal, sending a follow-up, checking data
8-10s: Back to building — product fades into the workflow naturally

Prompt Template:

A "day in the life of a founder" vibe. Morning coffee, sitting down at a busy desk. [PRODUCT] is open on the screen alongside other tools — it's part of the stack. The founder checks [METRICS/FEATURES] in [PRODUCT], takes a quick action — [ACTION]. Then moves on to other work. The product isn't highlighted — it's just there, essential but understated. Founder energy, busy but in control. Natural light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

12. The Whiteboard Moment

Vibe: Scribbling on a whiteboard/notebook about the tool's impact — visual thinking, casual.

Structure:

0-3s: Person standing at a whiteboard or holding a notebook, marker in hand
3-6s: Scribbling a quick before/after — rough, casual, not polished
6-8s: Pointing at the "after" side, tapping it — "[PRODUCT] did this"
8-10s: Stepping back, capping the marker — the proof is simple

Prompt Template:

A person standing at a [SURFACE, e.g. small whiteboard, notebook] in their office, marker in hand. Scribbling a quick rough sketch — "before" on one side, "after" on the other showing [BEFORE/AFTER CONTRAST]. Pointing at the after side and tapping it — "[PRODUCT] did this." Stepping back and capping the marker — the proof is simple and visual. Home office, natural light, vertical video, visual thinker energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

13. Friday Wrap-Up

Vibe: End of week reflection — showing weekly stats, quiet satisfaction.

Structure:

0-3s: Friday afternoon energy — relaxed posture, casual outfit
3-6s: Opening [PRODUCT] weekly summary or dashboard
6-8s: Scrolling through highlights — tasks completed, goals hit, metrics up
8-10s: Closing laptop with satisfaction, weekend mode activated

Prompt Template:

Friday afternoon. A person in casual clothes, relaxed energy, opening [PRODUCT] for a weekly wrap-up. The dashboard shows the week's highlights — [WEEKLY METRICS, e.g. tasks completed, deals progressed, goals achieved]. They scroll through with quiet pride. Numbers are up. They close the laptop with a satisfied expression — good week. Weekend energy kicks in. Home office, afternoon light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

14. The Group Chat Moment

Vibe: Talking about how you introduced [PRODUCT] to your team/group chat — the viral spread.

Structure:

0-3s: Face to camera, amused — "I sent this to our team Slack…"
3-6s: "…and within a week everyone was using it"
6-8s: Counting on fingers the people who switched
8-10s: Proud expression — "I'm basically their sales team at this point"

Prompt Template:

A person face to camera, amused — "I sent [PRODUCT] to our [CHANNEL, e.g. team Slack, group chat]." Expression shifts — "within a week [ADOPTION DETAIL, e.g. every single person had switched]." Counting on fingers the converts. Proud expression — "I'm basically their sales team at this point and they're not paying me." Home office, natural light, vertical video, grassroots evangelism energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

15. The Solo Celebration

Vibe: Small private celebration at desk — fist pump, chair spin — because the tool just saved the day.

Structure:

0-3s: Person at desk, looking at laptop screen, tension on their face
3-6s: Expression shifts to relief, then excitement — it worked
6-8s: Small fist pump, maybe a chair spin — private celebration
8-10s: Composing themselves, leaning back cool — "all under control"

Prompt Template:

A person at their desk, looking at their laptop with tension on their face. Expression shifts to relief, then excitement — [SUCCESS MOMENT, e.g. the deployment went through, the report generated, the campaign launched] thanks to [PRODUCT]. Small fist pump, a quick chair spin — private victory celebration. Composing themselves and leaning back cool — "all under control." Home office, natural light, vertical video, small-win celebration energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

ugc-saas

SaaS UGC Video Formats

How to Use These Formats

Formats

1. The Tool I Won't Shut Up About

2. Desk Tour Namecheck

3. The Laptop Close

4. The "Before This Tool" Rant

5. The Stack Ranking

6. Standup Vlog

7. Client Win Storytime

8. The Meeting That Could've Been

9. The Walk-Away Test

10. The Coffee Machine Pitch

11. Founder POV

12. The Whiteboard Moment

13. Friday Wrap-Up

14. The Group Chat Moment

15. The Solo Celebration