ugc-supplements
Supplements UGC Video Formats
15 lofi, TikTok-native video formats for supplement brands. Raw, authentic, easy to produce. No hard CTAs — these feel like real people sharing their actual wellness routines and honest takes on what they put in their body.
How to Use These Formats
- Identify the user's goal (product launch, ingredient education, routine showcase, social proof).
- Select the format below that best matches.
- Use the Prompt Template to compose the
promptfield forPOST /videos/generate. Replace[BRACKETED]placeholders with details from the user. - Default to
aspectRatio: "portrait"(9:16) andnFrames: "10"unless the format specifies otherwise. - Keep the tone casual, genuine, unscripted. Supplement content needs to feel trustworthy above all — no exaggerated claims, just honest experience.
Formats
1. Morning Stack
Vibe: Laying out all supplements on the counter — taking them one by one with coffee.
Structure:
- 0-3s: Kitchen counter, coffee brewing in background, supplement bottles lined up
- 3-6s: Opening each bottle, taking one at a time — methodical, routine
- 6-8s: [PRODUCT] gets a beat longer — the main character of the stack
- 8-10s: Sipping coffee, all supplements taken, ready for the day
Prompt Template:
Morning supplement routine. A kitchen counter with coffee brewing and several supplement bottles lined up. A person opens each one and takes them methodically — [SUPPLEMENT LIST]. When they reach [PRODUCT] from [BRAND], they linger a moment longer — it's the key part of the stack. They wash it all down with coffee, looking energized and ready. Calm morning energy, warm kitchen light, vertical video. [ADDITIONAL DETAILS].
Settings: aspectRatio: "portrait", nFrames: "10"
2. Gym Bag Dump
Vibe: Emptying the gym bag — showing what supplements make the cut.
Structure:
- 0-3s: Gym bag being unzipped and flipped over, contents spilling out
- 3-6s: Sorting through items — shaker bottle, towel, headphones
- 6-8s: [PRODUCT] pulled out, held up — "this always comes with me"
- 8-10s: Repacking, [PRODUCT] goes back in first — essential
Prompt Template:
Gym bag dump. A person unzips their gym bag and tips it over — contents spill onto a table. Among the shaker bottle, headphones, and towel: [PRODUCT] from [BRAND]. They pick it up, hold it to the camera — it always makes the cut. They repack, putting [PRODUCT] in first. It's a gym essential. Post-workout energy, natural light, vertical video. [ADDITIONAL DETAILS].
Settings: aspectRatio: "portrait", nFrames: "10"
3. The Scoop Close-Up
Vibe: Satisfying close-up of scooping powder — the scoop dips in, comes out full, taps on the rim.
Structure:
- 0-3s: Open tub of [PRODUCT], camera close on the powder surface
- 3-6s: Scoop dips in, fills up, lifts out — powder visible, satisfying full scoop
- 6-8s: Taps the scoop on the rim to level it off — clean, precise
- 8-10s: Pours into shaker/glass, powder falling in slow motion energy
Prompt Template:
Satisfying scoop close-up. An open tub of [PRODUCT] from [BRAND], camera tight on the powder surface. The scoop dips in, fills up completely, and lifts out — [POWDER DESCRIPTION, e.g. fine green powder, white creatine crystals] catching the light. A tap on the rim to level it off — clean and precise. Pouring into a [VESSEL — shaker, glass], the powder cascading down with satisfying weight. Kitchen counter, natural light, vertical video, ASMR scoop energy. The ritual is as important as the supplement. [ADDITIONAL DETAILS].
Settings: aspectRatio: "portrait", nFrames: "10"
4. The Cabinet Pull
Vibe: Opening the supplement cabinet, pulling out [PRODUCT] — it has its own spot, front and center.
Structure:
- 0-3s: Hand opens a kitchen cabinet or medicine cabinet
- 3-6s: Supplements visible inside, organized — [PRODUCT] is front and center
- 6-8s: Hand reaches past others and grabs [PRODUCT] with purpose
- 8-10s: Closes cabinet, holds [PRODUCT] — this is the one
Prompt Template:
Cabinet supplement reveal. A hand opens a [CABINET TYPE — kitchen cabinet, medicine cabinet] — supplements organized inside on the shelf. [PRODUCT] from [BRAND] sits front and center, clearly the most-used bottle. Hand reaches past the others and grabs [PRODUCT] with purpose. Closes the cabinet, holds the bottle — this is the daily essential. [SETTING], natural light, vertical video, medicine cabinet reveal energy. The placement says everything about the hierarchy. [ADDITIONAL DETAILS].
Settings: aspectRatio: "portrait", nFrames: "10"
5. Pill Organizer ASMR
Vibe: Filling a weekly pill organizer — satisfying clicking and sorting sounds.
Structure:
- 0-3s: Empty pill organizer open on table, bottles surrounding it
- 3-6s: Opening bottles, dropping pills/capsules into each day — satisfying clicks
- 6-8s: [PRODUCT] capsules going in — distinctive color or shape visible
- 8-10s: Closing each compartment — snap snap snap — organized and ready
Prompt Template:
ASMR pill organizer video. An empty weekly pill organizer open on a clean surface, supplement bottles arranged around it. Hands open each bottle and drop pills into the daily compartments — satisfying clicking sounds as capsules hit plastic. [PRODUCT] from [BRAND] capsules are [DISTINCTIVE DETAIL — e.g. a bright green, distinctively shaped]. Each compartment snaps closed. Organized, satisfying, routine. Close-up tabletop shot, quiet room, vertical video. [ADDITIONAL DETAILS].
Settings: aspectRatio: "portrait", nFrames: "10"
6. 30-Day Check-In
Vibe: Talking to camera about what's changed since starting — honest, no miracle claims.
Structure:
- 0-3s: Face to camera — "okay so it's been 30 days on [PRODUCT]…"
- 3-6s: Honest assessment — what they've noticed, what's changed
- 6-8s: Showing the product, it has signs of regular use (half-empty bottle)
- 8-10s: Overall vibe — "I'm going to keep taking it" genuine conclusion
Prompt Template:
30-day supplement check-in. A person talking to camera — honest, casual tone. "It's been a month on [PRODUCT] from [BRAND]." They share what they've noticed — [HONEST OBSERVATIONS, e.g. "my energy in the afternoon is more consistent," "my skin has been better," "I sleep deeper"]. They show the bottle — it's half-used, clearly been part of daily life. No miracle claims, just honest experience. "I'm going to keep taking it." Natural light, selfie angle, vertical video. [ADDITIONAL DETAILS].
Settings: aspectRatio: "portrait", nFrames: "10"
7. Taste Test No Filter
Vibe: Trying it for the first time on camera — genuine face reaction, uncut.
Structure:
- 0-3s: Holding [PRODUCT], reading the flavor/label, curious expression
- 3-5s: Opening, smelling it first (if applicable)
- 5-8s: First taste/sip — genuine reaction, uncut, whatever happens happens
- 8-10s: Verdict — nodding approval, surprised, or honest "it's different" take
Prompt Template:
First-time taste test of [PRODUCT] from [BRAND]. A person holds the [FORMAT — e.g. packet, bottle, scoop] and reads the flavor — [FLAVOR]. They open it, smell it. First taste — their face tells the whole story. Genuine, uncut reaction — [EXPECTED REACTION]. No second takes, no edits. Whatever the face does is the content. Real, honest, trustworthy. Close-up, natural light, vertical video. [ADDITIONAL DETAILS].
Settings: aspectRatio: "portrait", nFrames: "10"
8. The One I Actually Notice
Vibe: "I take a lot of stuff but THIS is the one I feel" — cutting through the noise.
Structure:
- 0-3s: Gesturing at a full shelf/counter of supplements — "I take all of these"
- 3-6s: Picking up [PRODUCT] specifically — "but this is the one I actually notice"
- 6-8s: Explaining what they feel — energy, sleep, mood, focus
- 8-10s: Setting it apart from the rest — it earned the spotlight
Prompt Template:
A person gesturing at their full supplement shelf — "I take a lot of stuff." They reach past everything and pick up [PRODUCT] from [BRAND]. "But this is the one I actually feel a difference with." They explain — [WHAT THEY NOTICE, e.g. "my focus after lunch," "I actually stay asleep," "my recovery is faster"]. They set it back down, slightly in front of the others. It earned its spot. Casual, honest, selfie angle, vertical video. [ADDITIONAL DETAILS].
Settings: aspectRatio: "portrait", nFrames: "10"
9. Travel Supplement Kit
Vibe: Packing supplements for a trip — what makes the cut when space is limited.
Structure:
- 0-3s: Suitcase open, pill case or travel bag nearby
- 3-6s: Sorting through supplements, selecting the essentials for travel
- 6-8s: [PRODUCT] goes in — no debate, it always travels
- 8-10s: Travel kit packed, zipped, tossed in suitcase
Prompt Template:
Packing supplements for a trip. An open suitcase, a small travel pill case or pouch. The person sorts through their supplement collection, choosing what makes the cut when space is limited. [PRODUCT] from [BRAND] goes in without hesitation — it's a travel non-negotiable. A few others join. The travel kit gets zipped and tossed in the suitcase. Not everything can come — but [PRODUCT] always does. Bedroom, natural light, packing energy, vertical video. [ADDITIONAL DETAILS].
Settings: aspectRatio: "portrait", nFrames: "10"
10. Post-Workout Ritual
Vibe: Immediately after gym — mixing or taking supplement while still sweaty.
Structure:
- 0-3s: Just finished working out — sweaty, breathing hard, gym or home gym setting
- 3-6s: Grabbing shaker bottle or [PRODUCT], mixing or taking it immediately
- 6-8s: Drinking/taking it — relief, refueling energy
- 8-10s: Leaning against wall or sitting, recovering, [PRODUCT] in hand
Prompt Template:
Post-workout scene. A person just finished training — visibly sweaty, catching their breath in [SETTING — gym, garage gym, park]. They immediately grab [PRODUCT] from [BRAND] and [TAKE/MIX — e.g. scoop into shaker, drink pre-mixed, take capsules with water]. They drink it down, eyes closed for a second — refueling. They lean against a wall, recovering, [PRODUCT] in hand. Raw, real, no posing. Post-workout lighting, vertical video. [ADDITIONAL DETAILS].
Settings: aspectRatio: "portrait", nFrames: "10"
11. The Palm Display
Vibe: Capsules/pills in an open palm — showing what you actually take, the physical ritual.
Structure:
- 0-3s: Open palm, empty, clean surface below
- 3-6s: Tipping [PRODUCT] bottle, capsules falling into palm — one, two, three
- 6-8s: Close-up of the capsules in palm — color, size, shape visible
- 8-10s: Quick toss into mouth, chase with water — done, daily ritual complete
Prompt Template:
Supplement palm display. Open palm over a clean [SURFACE — kitchen counter, table]. Tipping the [PRODUCT] from [BRAND] bottle — [CAPSULE/PILL DESCRIPTION, e.g. soft gel capsules, white tablets] falling into palm, [COUNT]. Close-up of the [CAPSULES/PILLS] in palm — [VISUAL DETAIL, e.g. the amber soft gels, the white round tablets]. Quick toss into mouth, chase with a glass of water — done, daily ritual complete. [SETTING], [LIGHTING — morning light, natural light], vertical video, supplement ritual energy. [ADDITIONAL DETAILS].
Settings: aspectRatio: "portrait", nFrames: "10"
12. Nightstand Lineup
Vibe: Nighttime supplements on the bedside table — winding down for sleep.
Structure:
- 0-3s: Bedside table at night — lamp on, book, water glass, supplement bottles
- 3-6s: Picking up [PRODUCT], taking it with water
- 6-8s: Setting it back down, settling into bed
- 8-10s: Lamp clicks off, peaceful sleep energy, [PRODUCT] visible on nightstand
Prompt Template:
Nighttime supplement routine. A cozy bedside table — warm lamp, a book, a glass of water, and [PRODUCT] from [BRAND] among other nighttime supplements. The person picks up [PRODUCT], takes it with water. They settle into bed, pulling covers up. The lamp clicks off. [PRODUCT] sits on the nightstand — part of the wind-down ritual. Warm, sleepy, intimate. Dim bedroom lighting, vertical video. [ADDITIONAL DETAILS].
Settings: aspectRatio: "portrait", nFrames: "10"
13. My Non-Negotiables
Vibe: The 3 supplements you'd never cut — explaining why, casually.
Structure:
- 0-3s: "If I could only take three things…" — face to camera
- 3-5s: First pick — quick explanation
- 5-7s: Second pick
- 7-10s: Third pick is [PRODUCT] — "and I'd never drop this one because…"
Prompt Template:
"If I could only take three supplements" challenge. A person faces the camera. They pick their three non-negotiables from their collection. First: [PICK 1 — quick why]. Second: [PICK 2 — quick why]. Third: [PRODUCT] from [BRAND] — "and I'd never cut this because [REASON, e.g. it's the one I actually feel, it replaced three other things, nothing else does what this does]." The hierarchy is clear — [PRODUCT] is in the inner circle. Casual, opinionated, selfie angle, vertical video. [ADDITIONAL DETAILS].
Settings: aspectRatio: "portrait", nFrames: "10"
14. Fridge Door Reveal
Vibe: Opening the fridge to show where supplements live — organized or chaotic, both real.
Structure:
- 0-3s: Hand on fridge door handle, opening it
- 3-6s: Supplements visible in the fridge door or shelf — the real storage situation
- 6-8s: Grabbing [PRODUCT] from its spot — it has a home in there
- 8-10s: Taking it, closing fridge, carrying on with the day
Prompt Template:
Fridge door supplement reveal. A hand opens the fridge — and there on the door shelf among the condiments sit supplement bottles. [ORGANIZED or CHAOTIC — whatever's real]. They grab [PRODUCT] from [BRAND] from its designated spot. They take it, close the fridge, and carry on. The message: this is where the supplements actually live. Real, unglamorous, authentic. Kitchen, fridge light glow, vertical video. [ADDITIONAL DETAILS].
Settings: aspectRatio: "portrait", nFrames: "10"
15. The Water Drop
Vibe: Dropping powder/liquid supplement into water — watching it dissolve, swirl, transform.
Structure:
- 0-3s: Clear glass of water on a surface, [PRODUCT] beside it
- 3-6s: Pouring/dropping the supplement into water — the moment of contact
- 6-8s: Watching it dissolve, swirl, change the water's color — mesmerizing
- 8-10s: Stirring once, lifting the glass — ready to drink
Prompt Template:
Satisfying supplement dissolve. A clear glass of water on a [SURFACE — white counter, wooden table], [PRODUCT] from [BRAND] beside it. [ACTION — tearing the packet open, scooping the powder] and pouring into the water — [POWDER/LIQUID DESCRIPTION] hitting the surface and beginning to dissolve. Watching the swirl of [COLOR] spread through the clear water — mesmerizing diffusion. A quick stir with a spoon, lifting the glass — ready to drink. Kitchen, bright natural light, vertical video, satisfying dissolve energy. The transformation from plain water to [RESULT] is oddly beautiful. [ADDITIONAL DETAILS].
Settings: aspectRatio: "portrait", nFrames: "10"