Channel Strategy

Create a one-page channel spec for a managed account. Each channel is a character with a handle, visual identity, content format, and 30-day posting calendar.

Walkthrough

Step 1 — Understand the Product

Ask the user for:

• Product or service — what are they promoting?
• Target audience — who is the ideal viewer?
• Link destination — where does the bio link go? (Skool, Shopify, Calendly, landing page, etc.)
• Niche — what space does this channel operate in?

Step 2 — Define the Character

Every channel is a persona. Build a character sheet:

| Field | Description |