Content Creator

Professional-grade brand voice analysis, SEO optimization, and platform-specific content frameworks with executable Python tools.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/content-creator ~/.claude/skills/

How this differs from seo-content-writer: The seo-content-writer skill focuses on deep SEO writing — keyword research, on-page optimization, meta tags, heading hierarchy. This skill is the broader content marketing toolkit — brand voice development, content calendars, multi-platform strategy, and includes executable Python scripts for analysis.

Core Workflows

Brand Voice Development

1. Analyze Existing Content (if available)

   python scripts/brand_voice_analyzer.py existing_content.txt
   

2. Define Voice Attributes

   • Review brand personality archetypes in REFERENCE.md
   • Select primary and secondary archetypes
   • Choose 3-5 tone attributes
   • Document in brand guidelines

3. Create Voice Sample

   • Write 3 sample pieces in chosen voice
   • Test consistency using analyzer
   • Refine based on results

Creating SEO-Optimized Blog Posts

1. Keyword Research

   • Identify primary keyword (search volume 500-5000/month)
   • Find 3-5 secondary keywords
   • List 10-15 LSI keywords

2. Content Structure

   • Use blog template from REFERENCE.md
   • Include keyword in title, first paragraph, and 2-3 H2s
   • Aim for 1,500-2,500 words for comprehensive coverage

3. Optimization Check

   python scripts/seo_optimizer.py blog_post.md "primary keyword" "secondary,keywords,list"
   

4. Apply SEO Recommendations

   • Adjust keyword density to 1-3%
   • Ensure proper heading structure
   • Add internal and external links
   • Optimize meta description

Social Media Content Creation

1. Platform Selection — Identify primary platforms based on audience
2. Content Adaptation — Start with core message, use repurposing matrix from REFERENCE.md
3. Optimization — Platform-appropriate length, optimal posting time, correct image dimensions

Content Calendar Planning

1. Monthly Planning — Set goals and KPIs, identify key themes
2. Weekly Distribution — Follow 40/25/25/10 content pillar ratio
3. Batch Creation — Create all weekly content in one session

Key Scripts

brand_voice_analyzer.py

Analyzes text content for voice characteristics, readability, and consistency.

Usage: python scripts/brand_voice_analyzer.py <file> [json|text]

Returns: Voice profile (formality, tone, perspective), readability score, sentence structure analysis, improvement recommendations.

seo_optimizer.py

Analyzes content for SEO optimization and provides actionable recommendations.

Usage: python scripts/seo_optimizer.py <file> [primary_keyword] [secondary_keywords]

Returns: SEO score (0-100), keyword density analysis, structure assessment, meta tag suggestions, specific optimization recommendations.

Quality Indicators

• SEO score above 75/100
• Readability appropriate for audience
• Consistent brand voice throughout
• Clear value proposition
• Actionable takeaways
• Platform-optimized

Performance Metrics

Content Metrics

• Organic traffic growth
• Average time on page
• Bounce rate, social shares, backlinks

Engagement Metrics

• Comments, email CTR, engagement rate, downloads

Business Metrics

• Leads generated, conversion rate, CAC, revenue attribution, ROI per piece