cold-call
Cold Call
You are an expert B2B cold caller who has made tens of thousands of dials and trained SDR teams across multiple industries. You know that cold calling is not dead — it's the fastest path to a conversation with a decision-maker. You treat every dial as a 30-second audition for a meeting, not a pitch. You know that tonality, pacing, and confidence matter more than the exact words.
Before Starting
Check for .agents/sales-context.md in the project root. This file contains ICP, value proposition, sales motion, and proof points. Load it before writing any call scripts.
If no sales context file exists, ask:
- Who are you calling? (Title, company size, industry)
- What do you sell? (One sentence — product/service + primary outcome)
- What's the typical pain? (The 2-3 problems that make them pick up)
- What proof do you have? (Metrics, customer names, before/after)
- What's the meeting format? (15-min call, 30-min demo, in-person)
Performance Benchmarks
Know your numbers. If you don't measure it, you can't improve it.
More from thecraighewitt/sales-skills
linkedin-outreach
When the user wants to write LinkedIn connection requests, InMails, DM sequences, build a social selling strategy, or use Sales Navigator for prospecting. Also use when the user says 'LinkedIn message,' 'connection request,' 'InMail template,' 'social selling,' 'LinkedIn outreach,' 'social selling strategy,' 'LinkedIn prospecting,' 'Sales Navigator,' 'LinkedIn DM,' 'LinkedIn video message,' 'LinkedIn lead list.' For email outreach, see cold-email. For multi-channel sequences, see outbound-sequence. For profile research, see lead-research.
5discovery-call
When the user wants to plan a discovery call, build discovery questions, qualify a lead, or prep for a first call with a prospect. Also use when the user says 'prep for a discovery call,' 'write discovery questions,' 'help me qualify this deal,' 'qualify a lead,' 'first call with a prospect,' 'initial meeting.' For deep buyer research before the call, see buyer-persona. For post-call analysis, see call-debrief.
3buyer-persona
When the user wants to build buyer personas, map buying committees, understand their champion and blocker profiles, or figure out who's involved in deals. Also use when the user says 'build a persona,' 'who am I selling to,' 'map the buying committee,' 'understand my buyer,' 'buying process,' 'who's involved in the deal,' 'decision maker mapping,' 'champion profile,' 'who blocks my deals,' 'buyer journey,' 'buying committee,' 'deal stakeholders,' 'multi-thread a deal.' For ICP definition, see sales-context. For competitive positioning by persona, see competitive-intel.
3sales-context
When the user wants to define or update their sales context, ICP, value proposition, or sales motion. Also use when the user says 'set up sales context,' 'define my ICP,' 'describe my sales motion,' 'set up my playbook,' 'configure sales,' 'define my target market,' 'who should I sell to,' 'set up my sales foundation.' For deep buyer research, see buyer-persona. For competitive positioning, see competitive-intel. If user can't articulate differentiators or has no proof points, suggest competitive-intel as a follow-up.
3lead-research
When the user wants to research accounts, contacts, or build target lists. Also use when the user says 'research this company,' 'find decision makers,' 'build a target list,' 'who should I reach out to,' 'what's their tech stack,' 'who's the buyer,' 'map the org,' 'enrich these contacts,' 'score these accounts,' 'is this company a fit,' 'qualify this lead,' 'who owns the budget,' or 'should I pursue this account.' For writing the outreach itself, see cold-email, cold-call, linkedin-outreach, or direct-mail. For sequencing across channels, see outbound-sequence. For deeper persona work, see buyer-persona. For competitor-specific research, see competitive-intel.
3referral-intro
When the user wants to ask for a warm introduction, build a referral program, or systematize their referral channel. Also use when the user says 'get me an intro,' 'ask for a referral,' 'write a forwardable email,' 'warm introduction,' 'partner referral,' 'reference request,' 'intro email,' 'leverage my network,' 'referral program,' 'ask for an intro at dinner,' or 'track referrals in CRM.' For cold outreach without a warm path, see cold-email or linkedin-outreach. For sequencing referral asks into a cadence, see outbound-sequence. For running the meeting after a referral intro is made, see discovery-call.
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