Budget Optimizer — Put Money Where It Works

Most ad accounts have the same problem: budget spread evenly across campaigns when performance isn't even close to even. This skill finds where your money works hardest and recommends shifts.

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Reports

Efficiency Analysis

Rank campaigns/adsets by cost efficiency (CPA, ROAS, or CPC depending on objectives).

Tell me: "Where's my money working best?"
Or: "Analyze spend efficiency"

Budget Shift Recommendations

Compare performance across campaigns, recommend moving budget from losers to winners.

Tell me: "How should I shift my budget?"
Or: "Optimize my ad spend"

Spend Pacing

Check if campaigns are on pace for their daily/lifetime budgets.

Tell me: "Am I overspending or underspending?"
Or: "Check spend pacing"

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Scripts

# Efficiency ranking
./scripts/budget-optimizer.sh efficiency [--account act_123] [--preset last_7d]

# Budget recommendations
./scripts/budget-optimizer.sh recommend [--account act_123]

# Spend pacing check
./scripts/budget-optimizer.sh pacing [--account act_123]

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Invocation

1. Pull campaign and adset level insights
2. Calculate efficiency metrics (CPA, ROAS, CPC relative to spend)
3. Compare against benchmarks in ad-config.json
4. Identify top and bottom performers
5. Calculate recommended budget shifts (% based)
6. Present recommendations with clear reasoning
7. Never adjust budget without explicit approval
8. Log decisions to workspace/brand/learnings.md

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Safety

Budget changes are high-risk actions. This skill:

• Always shows current vs. recommended budget
• Explains the reasoning (data-backed)
• Waits for explicit "yes" before executing
• Logs every budget change for audit trail