seo-ready

Installation

SKILL.md

Full SEO and AEO audit that reads the codebase, scores every signal, and applies the fixes. Not just a report — it changes the files.

Phase 1: Detect the Stack

Identify the framework and routing pattern before doing anything else.

Check for these in order:

next.config.* → Next.js (check version in package.json — v13+ uses App Router with generateMetadata, older uses _document and next/head)
astro.config.* → Astro (uses frontmatter + <head> in layouts)
nuxt.config.* → Nuxt (uses useHead or useSeoMeta)
svelte.config.* → SvelteKit (uses <svelte:head>)
index.html at root → Static HTML / Vite SPA
gatsby-config.* → Gatsby (uses gatsby-plugin-react-helmet)

Find all pages/routes:

Next.js App Router: app/**/page.tsx or page.jsx
Next.js Pages Router: pages/**/*.tsx
Astro: src/pages/**/*.astro
Static: all .html files

Tell the user: "Found [framework] project with [N] pages. Running full SEO/AEO audit."

Phase 2: Audit Every Signal

Check each of these across all pages. Score each as PASS / WARN / FAIL.

2.1 Title Tags

Every page must have a unique <title> or equivalent metadata
Length: 30-60 characters (PASS), 20-70 (WARN), outside range (FAIL)
Must include the primary keyword/topic for that page
In Next.js: check metadata.title or generateMetadata() return value
Check for title template (e.g., %s | Brand Name) in root layout

2.2 Meta Descriptions

Every page must have a meta description
Length: 70-160 characters (PASS), 50-180 (WARN), outside or missing (FAIL)
Should contain the direct answer or core promise of the page
In Next.js: check metadata.description

2.3 Heading Hierarchy

Exactly one <h1> per page (PASS), zero or multiple (FAIL)
H2s should be used for major sections
Check for skipped levels (h1 → h3 with no h2)
For AEO: check if any H2s are phrased as questions (how/what/why/when/who/which/can/does/should)
- 2+ question headings = PASS, 1 = WARN, 0 = FAIL
- Question headings match voice/LLM prompts directly

2.4 Open Graph Tags

og:title, og:description, og:type, og:url, og:image — all must be present
og:image is critical — without it, social shares show a blank card
In Next.js: check metadata.openGraph object
Check Twitter card tags too: twitter:card, twitter:title, twitter:description
twitter:card should be summary_large_image for best visibility

2.5 Canonical URLs

Every page should have a canonical URL
In Next.js: check metadata.alternates.canonical
In HTML: check <link rel="canonical">
Must be absolute URLs, not relative

2.6 Structured Data (JSON-LD)

Check for <script type="application/ld+json"> blocks
Check for these high-value schema types:
- FAQPage — captures long-tail questions in AI answers (HIGH IMPACT)
- HowTo — wins "how to" featured snippets
- Article / BlogPosting — for content pages
- WebApplication — for SaaS products
- Product + Review — for e-commerce
- Organization — for brand identity
- BreadcrumbList — for navigation context
In Next.js: schema may be in page components as <script> tags or in metadata
PASS if relevant schema types present, FAIL if none

2.7 Sitemap

Check for sitemap.xml or sitemap.ts (Next.js) or sitemap-index.xml
Must include all public pages with proper lastmod, changefreq, priority
Dynamic pages must be included (e.g., all /blog/[slug] pages)
PASS if exists and covers all pages, WARN if exists but incomplete, FAIL if missing

2.8 Robots.txt

Check for robots.txt or robots.ts (Next.js)
Must allow crawling of public pages
Must block private routes (/api/, /admin/, /auth/, /dashboard/)
Must reference sitemap URL
FAIL if missing entirely

2.9 AI Crawler Rules (AEO-specific)

In robots.txt, check for explicit rules for AI crawlers:
- GPTBot (OpenAI / ChatGPT)
- ChatGPT-User (ChatGPT browsing)
- Claude-Web (Anthropic)
- PerplexityBot (Perplexity)
- Applebot-Extended (Apple Intelligence)
- Google-Extended (Gemini)
These should be explicitly ALLOWED for public content pages
WARN if not mentioned (defaults vary), FAIL if explicitly blocked

2.10 llms.txt

Check for llms.txt in the public directory
This file helps AI tools understand your product/site structure
Should contain: product name, description, key features, pricing, important URLs
PASS if exists and has content, FAIL if missing

2.11 Opening Summary / Answer Block (AEO-specific)

For content pages, check if the first paragraph is a concise summary (35-90 words)
This is what answer engines pull into answer boxes
Check for "answer-first" writing pattern — the key information should be near the top, not buried
PASS if found, WARN if too long/short, FAIL if no clear summary

2.12 Internal Linking

Count internal links per page
6+ internal links = PASS, 2-5 = WARN, 0-1 = FAIL
Internal links help search engines and LLM retrievers map topic depth

2.13 FAQ Sections

Check for FAQ headings or FAQ-like Q&A content
These capture long-tail prompts in AI search
Should have structured data (FAQPage schema) if FAQ content exists
PASS if FAQ section + schema, WARN if FAQ but no schema, FAIL if neither

2.14 Image Alt Text

Check all <img> tags and Next.js <Image> components for alt text
Every image should have descriptive alt text
PASS if all have alt text, WARN if some missing, FAIL if most missing

2.15 Performance Signals

Check for next/image usage (not raw <img>) in Next.js projects
Check for font optimization (next/font, font-display: swap)
Check for excessive client-side JavaScript ("use client" on pages that could be server-rendered)

Phase 3: Score and Report

Calculate the overall score:

Each check has equal weight
PASS = 1 point, WARN = 0.5 points, FAIL = 0 points
Score = (total points / total checks) * 100

Display the report:

SEO/AEO Readiness: [SCORE]/100 ([VERDICT])
Framework: [detected framework]
Pages scanned: [N]

On-site checks:
[PASS] Title tags             All pages have titles (30-60 chars)
[WARN] Meta descriptions      2/5 pages missing descriptions
[FAIL] Structured data        No JSON-LD schema detected
[PASS] Sitemap                sitemap.ts found, covers all pages
...

AEO checks:
[FAIL] AI crawler rules       No AI bot rules in robots.txt
[FAIL] llms.txt               Not found
[WARN] Question headings      1 question heading found (need 2+)
[FAIL] FAQ schema              No FAQPage schema
...

Top issues to fix (by impact):
1. (HIGH) Add FAQPage JSON-LD schema — captures AI answer citations
2. (HIGH) Create llms.txt — makes your site readable by AI tools
3. (HIGH) Add AI crawler allow rules — GPTBot, Claude-Web, PerplexityBot
4. (MEDIUM) Add meta descriptions to 2 pages
5. (LOW) Add alt text to 3 images

Then ask: "Want me to fix all [N] issues, or pick specific ones?"

Phase 4: Fix Everything

Apply fixes based on the detected framework. Ask before making changes.

Fix: Missing/Bad Meta Tags

Next.js App Router:

Add or update metadata export in page files or generateMetadata() for dynamic pages
Set up title template in root layout.tsx: title: { template: '%s | Brand', default: 'Brand — tagline' }
Add description, keywords, authors, creator

Static HTML:

Add <meta> tags in <head> section

Fix: Missing Open Graph / Twitter Cards

Next.js:

openGraph: {
  title: 'Page Title',
  description: 'Page description',
  type: 'website', // or 'article' for content pages
  url: 'https://yoursite.com/page',
  siteName: 'Brand Name',
  locale: 'en_US',
},
twitter: {
  card: 'summary_large_image',
  title: 'Page Title',
  description: 'Page description',
}

Fix: Missing OG Image

Next.js App Router: Create opengraph-image.tsx (or .jsx) in the app directory for auto-generated OG images:

import { ImageResponse } from 'next/og'

export const runtime = 'edge'
export const alt = 'Page Title'
export const size = { width: 1200, height: 630 }
export const contentType = 'image/png'

export default async function Image() {
  return new ImageResponse(
    (
      <div style={{
        fontSize: 64,
        background: '#000',
        color: '#fff',
        width: '100%',
        height: '100%',
        display: 'flex',
        alignItems: 'center',
        justifyContent: 'center',
      }}>
        Page Title
      </div>
    ),
    { ...size }
  )
}

For static sites, remind the user to create a 1200x630 image and reference it.

Fix: Missing Sitemap

Next.js App Router — create app/sitemap.ts:

import type { MetadataRoute } from 'next'

export default function sitemap(): MetadataRoute.Sitemap {
  const baseUrl = 'https://yoursite.com'
  return [
    { url: baseUrl, lastModified: new Date(), changeFrequency: 'daily', priority: 1 },
    // Add all public pages here
  ]
}

Read the project's pages/routes and auto-generate all entries with appropriate priorities:

Homepage: priority 1, daily
Core feature pages: priority 0.8, weekly
Content/blog pages: priority 0.7, weekly
Legal/about pages: priority 0.3, monthly

For dynamic routes, use generateStaticParams data if available to include all slugs.

Fix: Missing/Incomplete Robots.txt

Next.js App Router — create app/robots.ts:

import type { MetadataRoute } from 'next'

export default function robots(): MetadataRoute.Robots {
  const baseUrl = 'https://yoursite.com'
  return {
    rules: [
      {
        userAgent: '*',
        allow: '/',
        disallow: ['/api/', '/admin/', '/auth/', '/dashboard/'],
      },
      {
        userAgent: 'GPTBot',
        allow: ['/', '/docs/', '/blog/'],
      },
      {
        userAgent: 'ChatGPT-User',
        allow: ['/', '/docs/', '/blog/'],
      },
      {
        userAgent: 'Claude-Web',
        allow: ['/', '/docs/', '/blog/'],
      },
      {
        userAgent: 'PerplexityBot',
        allow: ['/', '/docs/', '/blog/'],
      },
      {
        userAgent: 'Applebot-Extended',
        allow: ['/', '/docs/', '/blog/'],
      },
    ],
    sitemap: `${baseUrl}/sitemap.xml`,
  }
}

Adjust the allow paths based on the project's actual public routes.

Fix: Missing llms.txt

Create public/llms.txt with:

# [Product Name]

## What is [Product Name]?
[One paragraph description — what it does, who it's for]

## Key Features
- [Feature 1]
- [Feature 2]
- [Feature 3]

## Pricing
[Pricing model — free, freemium, paid, per-credit, etc.]

## Links
- Website: [URL]
- Documentation: [URL]
- GitHub: [URL if open source]

Read the project's README, landing page copy, and package.json to auto-fill this.

Fix: Missing Structured Data

Add FAQPage schema where FAQ content exists:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Question text here?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Answer text here."
      }
    }
  ]
}
</script>

Add WebApplication schema for SaaS products:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebApplication",
  "name": "Product Name",
  "description": "Description",
  "url": "https://yoursite.com",
  "applicationCategory": "Category",
  "operatingSystem": "Web",
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "USD"
  }
}
</script>

Add Article schema for content/blog pages:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article Title",
  "description": "Description",
  "author": { "@type": "Organization", "name": "Brand" },
  "publisher": { "@type": "Organization", "name": "Brand" },
  "mainEntityOfPage": { "@type": "WebPage", "@id": "https://yoursite.com/page" }
}
</script>

Fix: Missing Canonical URLs

Next.js:

alternates: {
  canonical: 'https://yoursite.com/this-page',
}

Fix: Heading Hierarchy Issues

If multiple H1s: keep the most relevant one, demote others to H2
If no H1: promote the most prominent heading
Suggest rephrasing H2s as questions where appropriate for AEO

Fix: Missing Alt Text

Find all images without alt text
Generate descriptive alt text based on the image file name and surrounding context
In Next.js, ensure all <Image> components have the alt prop

Phase 5: Verify

After applying fixes, re-run the audit on the modified files only. Show the before/after score:

SEO/AEO Readiness: 34/100 -> 89/100

Fixed:
+ Added meta descriptions to 3 pages
+ Created sitemap.ts with 8 pages
+ Created robots.ts with AI crawler rules
+ Created llms.txt
+ Added FAQPage schema to /guides page
+ Added OG image generator
+ Fixed heading hierarchy on 2 pages

Remaining (manual):
- Add real OG image assets (currently using generated fallback)
- Write FAQ content for /pricing page
- Add alt text to 2 product screenshots (need human description)

Mode Modifiers

The user can specify a mode to add domain-specific checks:

/seo-ready --mode b2b — adds checks for:

Documentation/help center in subdirectory (not subdomain)
Technical content depth (code examples, API references)
Comparison/alternatives pages
Integration pages

/seo-ready --mode commerce — adds checks for:

Product schema with price, availability, reviews
Review/rating structured data
Category page optimization
Image optimization for product photos

/seo-ready --mode local — adds checks for:

LocalBusiness schema
NAP (Name, Address, Phone) consistency
Google Business Profile link
Location-specific content

/seo-ready --mode saas — adds checks for:

WebApplication schema
Pricing page structured data
Feature comparison tables
Changelog/updates page for freshness signals

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Mar 8, 2026

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