LEAD GENERATION — PIPELINE OS (OPERATIONAL)

Built as a no-fluff execution skill for revenue-aligned demand generation.

Structure: Core lead generation fundamentals first. AI-specific automation in clearly labeled "Optional: AI / Automation" sections.

Scope Boundary (Important)

This skill covers pipeline creation up to qualification and meeting booking (Lead/MQL/SQL/PQL definitions, routing, SLAs, and conversion). It does not cover late-stage closing work such as proposals, negotiation, procurement, contract redlines, or expansion.

If the user is asking for end-to-end sales execution (discovery-to-close), route to startup-sales-execution.

Core: Lead Type Definitions

Clear definitions prevent Sales/Marketing friction. Align on these before building pipeline.