SEO Technical and Marketing - Operational Skill

This skill contains actionable, production-ready systems for traditional search engine optimization:

• Technical SEO auditing (Core Web Vitals, crawlability, structured data, mobile optimization)
• SEO marketing strategy (keyword research, content planning, competitive analysis, brand building)
• Operational workflows (cross-team collaboration, stakeholder alignment, SEO OKRs)
• Total Search Optimization (Google, YouTube, Reddit, TikTok, forums, social SEO)

Structure: Technical fundamentals first -> Marketing strategy -> Operational execution -> Total Search Optimization.

For AI search optimization (ChatGPT, Perplexity, Gemini, AI Overviews, GEO): Use marketing-ai-search-optimization instead.

SEO vs GEO (Overlap Map)

Use this to avoid duplicating work across traditional SEO and AI answer engines.