Startup Go-to-Market

Systematic workflow for designing and executing market entry, launch, and growth.

Modern Best Practices (Jan 2026): Start from ICP + positioning, pick 1-2 channels to sequence, instrument the funnel end-to-end, use AI for execution (not strategy), align RevOps across sales/marketing/CS.

When to Use

• Designing go-to-market strategy for new product
• Choosing between PLG and sales-led motion
• Planning product launches (soft, beta, ProductHunt, full)
• Defining ICP and channel strategy
• Designing partnership and channel partner programs
• Evaluating partner types and partner-led distribution
• Implementing AI-powered GTM automation

When NOT to Use