Startup Idea Validation

Systematic validation for testing ideas before building: define hypotheses, collect evidence, score the opportunity, and make a decision you can defend.

Operating Principles (2026)

• Prefer decisions over inventories: each dimension ends with GO / CONDITIONAL / PIVOT / NO-GO and a next action.
• Separate evidence quality from confidence: weak evidence cannot justify a high score.
• Pre-register thresholds and stop rules before running experiments (avoid moving goalposts).
• Validate willingness-to-pay and time-to-value early (price is part of the product).
• Calibrate thresholds to the target outcome (venture-scale vs cash-flow business) and business model (B2B SaaS, B2C, marketplace, services).
• Stay safe and ethical: no misrepresentation, respect ToS, and handle customer data with minimization and retention limits.

Intake Checklist (Ask First)