Account Authentication (账号认证)

Overview

Account authentication is the process of obtaining official verification status on Xiaohongshu, proving account identity and authenticity, gaining access to advanced features, increased visibility, and enhanced credibility with audience and partners.

When to Use

Use when:

• Eligible for verification (follower count, engagement threshold)
• Building brand credibility and trust
• Applying for business features (shop, advertising)
• Experiencing impersonation issues
• Competitors are verified (competitive disadvantage)
• Ready to scale account operations