Account Positioning (账号定位)

Overview

Account positioning is the foundation of Xiaohongshu success - defining your vertical domain, target audience, and unique differentiation to build a focused, recognizable presence that attracts engaged followers.

When to Use

Use when:

• Starting a new Xiaohongshu account
• Content receives inconsistent engagement
• Unclear what content to create
• Follower growth is stagnant
• Struggling to define target audience
• Content feels scattered or unfocused

Do NOT use when:

• Account already has clear positioning and consistent growth
• Just need minor content adjustments (use content-planning instead)