Account Weight (账号权重)

Overview

Account weight is Xiaohongshu's internal authority score for your account - based on consistency, content quality, community compliance, and engagement history - which determines how much the algorithm amplifies your content.

When to Use

Use when:

Content reach suddenly drops
Account is shadowbanned or restricted
Diagnosing performance issues
Building new account authority
Recovering from policy violations

Do NOT use when:

Need content optimization (use content-performance-analysis)
Checking if content was removed (use violation-handling)

Core Pattern

Before (low weight account):

❌ Inconsistent posting
❌ Low quality content
❌ Community violations
❌ Poor engagement
❌ Algorithm suppresses content

After (high weight account):

✅ Consistent posting schedule
✅ High quality content
✅ Follows all guidelines
✅ Strong engagement
✅ Algorithm boosts content

5 Account Weight Factors:

Consistency - Regular posting frequency
Content Quality - Valuable, not spammy
Compliance - Follows community guidelines
Engagement - Likes, comments, shares
Account Age - Longer = more authority (if healthy)

Quick Reference

Factor	Impact	Improvement Time	How to Improve
Consistency	High	2-4 weeks	Post 3-4x/week regularly
Quality	High	Immediate	Create valuable content
Compliance	Critical	1-4 weeks	Remove violating content
Engagement	Medium	Ongoing	Engage with audience
Age	Low	Months	Consistent good behavior

Implementation

Step 1: Diagnose Account Weight

Symptoms of low weight:

Views suddenly drop <100
Content not shown to followers
Low or zero explore traffic
Sudden drop in engagement
Account feels "shadowbanned"

Check:

Recent community guideline violations?
Inconsistent posting recently?
Content quality drop?
Mass unfollow event?

Step 2: Fix Consistency Issues

Consistency = #1 factor

Optimal posting:

3-4 posts per week minimum
Spread out (not 5 posts in 1 day)
Same time slots (establish rhythm)
Quality over quantity

Recovery timeline: 2-4 weeks of consistent posting.

Step 3: Ensure Compliance

Remove risky content:

Delete or set to private borderline posts
Avoid prohibited topics
Disclose promotional content
Respect intellectual property

Review guidelines:

Re-read community-guidelines skill
Check for copyright issues
Ensure proper ad disclosures

Step 4: Boost Content Quality

Quality signals:

Original content (not reposting)
Value-driven (educational, entertaining)
High completion rates (for video)
Good save rates (3%+)
Positive engagement

Step 5: Rebuild Gradually

Recovery strategy:

Week 1-2: Post consistently, focus on quality
Week 3-4: Increase engagement, respond to comments
Week 5-8: Experiment with viral content
Monitor: Watch for view count improvements

Common Mistakes

Mistake	Fix
Posting too much at once	Spread content, 3-4x/week
Low quality content	Focus on value, not volume
Ignoring violations	Remove problematic content
Impatient	Account weight takes weeks to rebuild
Giving up too soon	Consistency is key

Real-World Impact

High weight accounts: Content shown to 10K+ even with 1K followers Low weight accounts: Content shown to <200 even with 10K followers

**Key metric: Account weight can make 10-50x difference in reach.

Related Skills:

REQUIRED: community-guidelines (ensure compliance)
REQUIRED: data-analytics (monitor weight recovery)
REQUIRED: algorithm-mechanism (understand how weight affects algorithm)
content-calendar (maintain consistency)
violation-handling (recover from violations)

account-weight