Account Weight (账号权重)

Overview

Account weight is Xiaohongshu's internal authority score for your account - based on consistency, content quality, community compliance, and engagement history - which determines how much the algorithm amplifies your content.

When to Use

Use when:

• Content reach suddenly drops
• Account is shadowbanned or restricted
• Diagnosing performance issues
• Building new account authority
• Recovering from policy violations

Do NOT use when:

• Need content optimization (use content-performance-analysis)
• Checking if content was removed (use violation-handling)