Advertising (广告投放)

Overview

Advertising is the use of Xiaohongshu's paid promotion features to boost content visibility, reach targeted audiences beyond organic discovery, and accelerate account growth and business outcomes through strategic paid campaigns.

When to Use

Use when:

• Accelerating account growth beyond organic reach
• Promoting products or services
• Targeting specific demographics
• Testing content performance with paid boost
• Running brand awareness campaigns
• Scaling validated content offerings