Cover Design (封面设计)

Overview

Cover design is creating compelling first images (thumbnails) that grab attention in feed, entice users to click, and set expectations for your content - the single most important factor for content discovery on Xiaohongshu.

When to Use

Use when:

• Creating cover image for carousel posts
• Designing video thumbnails
• Optimizing click-through rates
• A/B testing cover designs
• Improving content visibility

Do NOT use when:

• Editing full photo set (use xingtu-tool)
• Designing complex graphics (use canva-tool)