User Generated Content (UGC)

Overview

User Generated Content (UGC) is content created by Xiaohongshu users featuring your brand, products, or services, which you then amplify, curate, and leverage to build authentic social proof, strengthen community trust, and drive organic growth through the powerful voice of real customer experiences.

When to Use

Use when:

• Building social proof and trust
• Leveraging customer testimonials
• Curating authentic content for marketing
• Running UGC campaigns and challenges
• Growing content library organically
• Showcasing real product results
• Building brand authenticity