User-Generated Content Curator

When to use this skill

User asks to find customer content
User needs UGC for marketing
User wants to curate brand mentions
User mentions social proof collection
User needs review aggregation

Workflow

Instructions

Step 1: UGC Source Identification

Source	Content Type	Discovery Method
Instagram	Photos, Reels, Stories	Hashtag, mention, tag
TikTok	Videos, duets	Hashtag, mention
Twitter/X	Photos, videos, text	Mention, hashtag, keyword
YouTube	Videos, shorts	Brand search, comments
Reviews	Text, photos	Product pages, Google, Trustpilot

Identify brand handles, branded hashtags, review platforms, and monitoring keywords.

Step 2: Content Discovery

Search platforms using:

Branded hashtags (#brandname)
@mentions and tags
Product name + review/haul/unboxing
Location tags (stores, events)

Track discoveries in a log with: date, platform, creator, content type, link, quality, status.

See examples/discovery-templates.md for search queries by platform.

Step 3: Content Quality Assessment

Quality scoring (1-5 each):

Visual quality (lighting, focus) - 25%
Brand visibility (product shown) - 20%
Authenticity (genuine, not staged) - 20%
Sentiment (positive message) - 15%
Creator audience size - 10%
Diversity (unique perspective) - 10%

Quality tiers:

Tier	Score	Usage
A-tier	4.5-5.0	Hero content, ads, homepage
B-tier	3.5-4.4	Social, product pages, email
C-tier	2.5-3.4	Social carousel, testimonials

Step 4: Permission Requests

Always request permission before using UGC. Send friendly DM or email explaining:

What content you want to use
Where it will appear
Credit you'll provide
Any perks offered

Track: creator, platform, content, date requested, response, rights granted.

See examples/permission-templates.md for request templates.

Step 5: Content Organization

Tag content by:

Type: photo, video, review, testimonial
Product: SKU or category
Theme: lifestyle, product-focus, results
Quality: tier-a, tier-b, tier-c
Rights: social-approved, web-approved, ads-approved
Status: pending-permission, approved, published

Step 6: Content Formatting

Social reposts: Credit creator, add context, include product link Website: Gallery format, square crops, shoppable if possible Email: Featured customer section with quote

See examples/formatting-templates.md for repost formats.

Step 7: Distribution Planning

Channel	UGC Type	Frequency
Instagram Feed	Photos, videos	2-3x/week
Instagram Stories	All types	Daily
Email	Reviews, quotes	Weekly
Website	Photos, reviews	Monthly refresh
Ads	High-quality only	Ongoing tests
Product pages	Product-specific	Ongoing

Step 8: Creator Relationships

Tier	Followers	Approach
Micro	1K-10K	DM, product gifting
Mid	10K-50K	Email, collaboration
Macro	50K+	Formal partnership

Nurture relationships: thank publicly, add to VIP list, offer early access.

Step 9: Performance Tracking

Track:

Total UGC collected vs. permissions secured
UGC engagement vs. brand content engagement
Top performing pieces
Repeat contributors

Output Format

# UGC Curation Report: [Brand/Campaign]

## Overview

**Period:** [Date range]
**Sources monitored:** [List]
**Content discovered:** [Count]
**Content approved:** [Count]

---

## Top UGC Finds

[Table with creator, platform, type, score, rights, usage]

---

## Permission Status

- Requested: [#]
- Approved: [#]
- Pending: [#]

---

## Distribution Plan

[Where content will be used]

---

## Recommendations

[Gaps and opportunities]

Validation

Before completing:

Error Handling

No UGC found: Run UGC campaign to generate content; check hashtag adoption.
Low quality content: Provide customer guidelines; consider incentivized program.
No permission response: Follow up once; don't use without explicit consent.
Creator requests removal: Remove immediately; update records.

Resources

TINT - UGC platform
Yotpo - Reviews and UGC
Later - Social scheduling with UGC
Canva - UGC formatting

curating-user-generated-content