Ebook & Lead Magnet Generator

When to use this skill

• User asks to create an ebook
• User needs a lead magnet
• User wants a downloadable guide
• User mentions gated content
• User needs PDF resource structure

Workflow

• Define lead magnet type
• Create content outline
• Write chapter content
• Add design elements
• Create landing page copy
• Build email sequence

Instructions

Step 1: Lead Magnet Type Selection

Type	Pages	Best For	Effort
Checklist	1-3	Quick wins, processes	Low
Cheat sheet	1-2	Reference, shortcuts	Low
Template	1-5	Workflows, documents	Low
Toolkit	3-10	Resource collection	Medium
Guide	10-20	How-to, tutorials	Medium
Report	15-30	Research, data	Medium
Ebook	20-50	Comprehensive topics	High
Workbook	15-40	Exercises, worksheets	High

Step 2: Ebook Structure

Front Matter (3-5 pages): Cover, title page, about author, table of contents, introduction

Body (15-40 pages): 4-8 chapters covering foundation, core concepts, implementation

Back Matter (2-4 pages): Summary, resources, about company, CTA page

Ebook Length	Chapters	Pages per Chapter
Short (15-20)	3-4	3-4 pages
Medium (25-35)	5-6	4-5 pages
Long (40-50)	7-8	5-6 pages

Step 3: Chapter Structure

Each chapter includes:

• Opening hook (1-2 paragraphs)
• Key concepts (2-3 sections with examples)
• Callout boxes (pro tips, warnings, checklists)
• Chapter summary with takeaways
• Action step for reader

See examples/content-templates.md for chapter and callout templates.

Step 4: Front & Back Matter

Introduction template: Who this is for, what you'll learn (3 outcomes), how to use the guide, about author/company.

CTA page: Bridge from content to offer, what's included, clear call-to-action with link.

See examples/content-templates.md for full templates.

Step 5: Design Specifications

Provide design brief with: brand colors (hex), fonts, page size, margins, visual style, and recurring element styles (chapter openers, callout boxes, pull quotes).

Step 6: Landing Page Copy

Include: headline, subheadline, hero image, problem statement, "what you'll learn" bullets, "what's inside" chapter list, "who this is for" qualifiers, form, and trust elements.

See examples/promotion-templates.md for landing page structure.

Step 7: Email Sequence

4-email nurture sequence:

1. Delivery (immediate): Thank you + download link
2. Value add (day 2): Common mistake + tip
3. Case study (day 4): Success story related to topic
4. Conversion (day 6-7): CTA to next step

See examples/promotion-templates.md for email templates.

Step 8: Quick Lead Magnets

For simpler formats (checklist, cheat sheet), use streamlined templates in examples/quick-templates.md.

Output Format

# [Lead Magnet Title]

## Overview

**Type:** [Ebook/Guide/Checklist/etc.]
**Length:** [Page count]
**Audience:** [Target reader]
**Goal:** [Conversion objective]

---

## Table of Contents

[Full TOC with page estimates]

---

## Content

[Front matter, chapters, back matter]

---

## Design Brief

[Specifications for designer]

---

## Landing Page Copy

[Complete landing page content]

---

## Email Sequence

[4-email nurture sequence]

Validation

Before completing:

• Title is compelling and benefit-focused
• Each chapter has clear takeaways
• Callout boxes add value
• CTA is present and clear
• Landing page copy matches content
• Email sequence builds to conversion
• Design specs are complete

Error Handling

• Topic too broad: Narrow to specific outcome or audience segment.
• No clear conversion goal: Define what reader should do next before writing.
• Content too thin: Add case studies, examples, or data.
• Too long for format: Split into series or reduce scope.
• No existing content: Start with outline; use research to fill gaps.

Resources

• Canva - Ebook design templates
• Beacon - Lead magnet creator
• Designrr - Ebook design tool
• ConvertKit - Email sequence automation