marketing-kpi-dashboard-planner
Marketing KPI Dashboard Planner
Choose a reporting layer that helps decisions rather than adding vanity metrics. Focus on metrics that drive action.
Quick Reference
Key Insight: Dashboards should answer "So what?" and "What do I do next?" Avoid metrics that look impressive but don't inform decisions.
When to Activate
Activate when the user asks to:
- design a marketing KPI dashboard
- decide what to track or report
- structure reporting for stakeholders
- prioritize metrics by funnel stage
Workflow
Step 1: Define Stakeholders and Goals
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