mom-test

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Tool: SKILL.md [2/4] Description: through the last time this happened" **Ethical boundary:** Never use leading or loaded questions that anchor the respondent toward your desired answer. Your job is to learn, not to sell.

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Tool: references/avoiding-bad-data.md [1/2] Description: # Avoiding Bad Data: Compliments, Fluff, and Ideas Bad data is worse than no data because it gives you false confidence. You build the wrong thing, launch to crickets, and can't figure out what went wrong because "everyone said they loved it." This reference covers the three types of bad data, how to recognize them in real-time, and specific techniques for deflecting each type back to useful information.

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Tool: references/case-studies.md [1/3] Description: # Case Studies: The Mom Test in Action Four realistic scenarios showing Mom Test principles applied to different startup contexts. Each case study follows a founder through bad conversations, identifies what went wrong, and shows how applying The Mom Test produces genuinely useful data. --- ## Case Study 1: TaskFlow (B2B SaaS -- Project Management) ### The Idea Alex is building TaskFlow, a project management tool designed specifically for marke

Tool: references/case-studies.md [2/3] Description: for the fridge and everything. That lasted maybe two weeks. The whiteboard's been blank for six months." **Jordan:** "So the problem isn't knowing what to cook -- it's having the energy to actually cook it?" **Dave:** "Yeah, exactly.

Tool: references/case-studies.md [3/3] Description: it's group sessions. I looked at Wyzant but it's like $40-60 an hour.

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Tool: references/commitment-advancement.md [1/2] Description: # Commitment and Advancement The most dangerous lie in customer development is "That sounds great -- keep me posted." It feels like progress but is actually a polite dismissal.

Tool: references/commitment-advancement.md [2/2] Description: sometime" (no date) - "I'll forward this to my colleague" (rarely happens without an intro email) - "Come back when you have a prototype" (delay tactic with no commitment) ### The Advance Planning Framework Before every conversation, decide what advance you want.

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Tool: references/finding-conversations.md [1/2] Description: # Finding Conversations The hardest part of customer development isn't knowing what to ask -- it's finding people to ask. This reference covers where to find your target customers, how to approach them, and how to keep conversations casual enough to produce honest answers.

Tool: references/finding-conversations.md [2/2] Description: pitch in a community. Ever. Even if someone asks you to.

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Tool: references/processing-learning.md [1/3] Description: # Processing and Learning Customer conversations generate raw material. Without a system for processing that material, you'll unconsciously cherry-pick the data that confirms your existing beliefs and ignore the signals that challenge them.

Tool: references/processing-learning.md [2/3] Description: between "interesting" and "actionable."** Some facts are fascinating but don't change what you should build. Focus on data that has decision-making power. ## The Three Core Beliefs At any point in customer development, your team should be able to articulate three beliefs: ### Belief 1: The Problem "We believe that [customer segment] struggles with [specific problem] because [root cause]." **Example:** "We believe that freelance designers

Tool: references/processing-learning.md [3/3]

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Tool: references/question-patterns.md [1/2] Description: # Question Patterns: The Three Rules in Depth Mastering The Mom Test comes down to asking better questions. This reference covers the three core rules, provides extensive examples of good vs bad questions, and includes exercises for building the skill.

Tool: references/question-patterns.md [2/2] Description: paying for it'?" - "What would make you switch away from what you're using now?" - "Have you tried switching tools before?