storybrand-messaging

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Tool: SKILL.md [1/3] Description: --- name: storybrand-messaging description: 'StoryBrand messaging framework based on Donald Miller''s "Building a StoryBrand". Use when you need to: (1) clarify your brand message so customers understand it, (2) create website copy that converts, (3) write one-liners and elevator pitches, (4) build landing pages that follow narrative structure, (5) create marketing collateral that positions customer as hero, (6) diagnose why messaging isn''t resonating, (7) deve

Tool: SKILL.md [2/3] Description: customer **Product applications:** | Context | Application | Example | |---------|-------------|---------| | About page | Lead with empathy, then show credentials | "We know what it's like to feel lost in financial jargon. That's why 10,000 families trust us." | | Homepage social proof | Combine empathy headline with authority logos | "You're not alone.

Tool: SKILL.md [3/3] Description: on the table?" | | Sales conversation | Name the cost of inaction | "What happens to your team if nothing changes in the next 6 months?" | **Copy patterns:** - "Don't let [negative outcome] happen when [solution] is this simple." - "How long will you wait before [addressing the problem]?" - "Without [your solution], [realistic negative consequence]." - "Every day without [solution], you're [cost of inaction]." **Ethical boundary:** Never use fear-mongering, fabr

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Tool: references/brand-script.md Description: # StoryBrand Brand Script Worksheet Complete this worksheet to create your brand's core messaging.

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Tool: references/email-sequences.md [1/2] Description: # StoryBrand Email Sequences Structured email nurture sequences that move subscribers through the SB7 framework toward conversion. ## The Philosophy of Nurture Emails Email isn't about broadcasting—it's about building a relationship with a potential customer who has a problem you can solve. Every email should: 1.

Tool: references/email-sequences.md [2/2] Description: - [Result 3] Here's what they said: "[Testimonial quote]" Want similar results?

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Tool: references/multi-channel-consistency.md [1/2] Description: # Multi-Channel StoryBrand Consistency Adapting the SB7 framework across social media, video, podcasts, PR, and other channels. ## The Consistency Principle Your brand message must be recognizable across every channel, but adapted to each platform's format and audience expectations.

Tool: references/multi-channel-consistency.md [2/2] Description: Social proof (early results, testimonials) - Stakes (why it matters now) **Quote from founder:** Focus on customer transformation, not company pride.

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Tool: references/one-liners.md Description: # StoryBrand One-Liners A one-liner is a single, memorable sentence that explains what you do.

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Tool: references/sales-conversations.md [1/2] Description: # StoryBrand Sales Conversations Applying the SB7 framework to sales calls, discovery questions, and objection handling.

Tool: references/sales-conversations.md [2/2] Description: compare on those factors." - Ask directly: "What would make us the clear choice?" #### "Now isn't the right time." **Explore:** "I understand.

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Tool: references/website-wireframe.md [1/2] Description: # StoryBrand Website Wireframe Page-by-page structure for a website that converts visitors into customers using the SB7 framework.

Tool: references/website-wireframe.md [2/2] Description: │ │ │ │ ① Step 1 → ② Step 2 → ③ Step 3 │ │ │ ├─────────────────────────────────────────────────────┤ │ TESTIMONIALS (specific to this service) │ │ │ ├─────────────────────────────────────────────────────┤ │ PRICING / PACKAGES │ │ │ │ [Package options with clear differentiation] │ │ │ ├─────────────────────────────────────────────────────┤ │ FAQ │ │ │ │ [Common questions about this service] │ │ │ ├───────────────────────────────────────────