Product Hunt Description Writer

This skill helps you write product descriptions that convert browsers into users, using proven copywriting frameworks optimized for Product Hunt.

When to Use This Skill

• Writing your Product Hunt product description
• Refining existing description for better conversion
• Applying copywriting formulas to your messaging
• Optimizing description length and structure
• A/B testing different description approaches

Description Specifications

Technical Limits

• Maximum length: 260 characters for short description
• Full description: No hard limit (but keep scannable)
• Format: Plain text, some markdown supported
• Links: Allowed in full description

Best Practices

• Lead with value, not features
• Use short paragraphs (2-3 lines max)
• Include social proof if available
• End with clear call-to-action
• Make it scannable (bullets, formatting)

Copywriting Formulas

Formula 1: AIDA (Attention-Interest-Desire-Action)

Structure:

1. Attention: Hook with a bold statement or question
2. Interest: Expand on the problem or opportunity
3. Desire: Show how your product delivers results
4. Action: Clear CTA

Example:

Tired of losing hours to scattered notes? (A)

Your ideas deserve a home where they connect and grow. (I)

[Product] links your notes automatically, surfacing insights
you'd never find manually. 10,000+ users rediscovered their
own brilliance. (D)

Start free today → (A)

---

Formula 2: PAS (Problem-Agitate-Solution)

Structure:

1. Problem: State the pain point clearly
2. Agitate: Make the pain feel urgent
3. Solution: Present your product as the answer

Example:

Building APIs takes weeks of boilerplate. (P)

Meanwhile, your competitors ship faster, iterate quicker,
and steal your market while you're still writing CRUD
endpoints. (A)

[Product] generates production-ready APIs from your database
in 60 seconds. What took weeks now takes a coffee break. (S)

---

Formula 3: FAB (Features-Advantages-Benefits)

Structure:

1. Features: What your product has
2. Advantages: Why that's better than alternatives
3. Benefits: What the user gains

Example:

AI-powered code review (F)

Catches bugs 10x faster than manual review, learns your
codebase patterns (A)

Ship with confidence, never deploy broken code again,
sleep better at night (B)

---

Formula 4: BAB (Before-After-Bridge)

Structure:

1. Before: Current painful state
2. After: Desired future state
3. Bridge: How your product gets them there

Example:

BEFORE: Spending 5+ hours weekly on manual reporting,
copy-pasting between tools, dreading Monday status
meetings.

AFTER: Automated dashboards update in real-time,
stakeholders self-serve, you focus on actual work.

THE BRIDGE: [Product] connects your tools and generates
reports automatically. Set up in 10 minutes, save 5
hours weekly.

---

Formula 5: 4 Ps (Promise-Picture-Proof-Push)

Structure:

1. Promise: What they'll achieve
2. Picture: Help them visualize success
3. Proof: Evidence it works
4. Push: Urgent CTA

Example:

Double your email reply rates. (Promise)

Imagine opening your inbox to engaged prospects ready to
talk, instead of cricket sounds. (Picture)

12,000 sales reps average 47% reply rates with [Product],
vs 8% industry average. (Proof)

Start your free trial—your first campaign goes out in
5 minutes. (Push)

Description Templates

Template A: The Problem Solver (150 words)

[ONE-SENTENCE PROBLEM STATEMENT]

[PRODUCT NAME] is [brief product category] that
[core value proposition].

**Why [Product]?**
• [Benefit 1 with specific outcome]
• [Benefit 2 with specific outcome]
• [Benefit 3 with specific outcome]

[SOCIAL PROOF: "Quote from user" — Name, Company]

Built by [brief team credibility]. Trusted by [social
proof number] users.

[CTA with urgency/offer]

---

Template B: The Story (200 words)

We built [Product] because [authentic origin story in
1-2 sentences].

**The Problem**
[Describe the pain point your audience faces]

**Our Solution**
[Product] [solves problem] by [unique approach].

**Key Features**
• [Feature] → [Benefit]
• [Feature] → [Benefit]
• [Feature] → [Benefit]

**What Users Say**
"[Testimonial]" — [Name, Role]

**Get Started**
[Clear next step with any special offer]

---

Template C: The Quick Pitch (80 words)

[Product] helps [target audience] [achieve outcome]
without [common pain point].

✓ [Key feature 1]
✓ [Key feature 2]
✓ [Key feature 3]

Used by [number] [type of users] at companies like
[recognizable names].

[CTA]

Power Words for Product Hunt

Urgency Words

• Now, Today, Instant, Immediately
• Limited, Exclusive, First

Value Words

• Free, Save, Unlock, Boost
• Simple, Easy, Quick, Fast

Trust Words

• Proven, Trusted, Secure
• Open-source, Privacy-first

Outcome Words

• Transform, Achieve, Master
• Eliminate, Automate, Scale

What to AVOID

• ❌ Starting with "We" (focus on user)
• ❌ Technical jargon without explanation
• ❌ Vague claims without specifics
• ❌ Wall of text (use formatting)
• ❌ Multiple CTAs (confusing)
• ❌ Mentioning competitors by name

Output Format

PRODUCT DESCRIPTION FOR: [Product Name]

SHORT DESCRIPTION (260 chars):
"[Description]"

FULL DESCRIPTION:
[Formatted description using chosen formula]

FORMULA USED: [AIDA/PAS/FAB/etc.]

KEY ELEMENTS INCLUDED:
✓ Value proposition
✓ Social proof
✓ Specific benefits
✓ Clear CTA