Product Hunt Post-Launch Follow-Up

This skill helps you execute effective follow-up activities after your Product Hunt launch to maximize long-term value.

When to Use This Skill

• The day after your launch
• Thanking supporters and community
• Collecting reviews on other platforms
• Following up with new signups
• Maintaining launch momentum

Post-Launch Timeline

Day 1 (Launch Day Ends)

Immediate Actions:

• Post final thank you on PH comments
• Share results on social media
• Send thank you email to supporters
• Document final metrics
• Screenshot rankings and badges

Day 2-3

Follow-Up Actions:

• Personal thanks to top commenters
• Respond to any remaining comments
• Email new signups (welcome sequence)
• Reach out to interested prospects
• Begin feedback collection

Week 1

Consolidation:

• Request reviews on G2/Capterra
• Share launch retrospective
• Implement quick wins from feedback
• Engage with ongoing discussions
• Claim product hub

Week 2-4

Momentum Maintenance:

• Publish launch case study
• Follow up with unconverted signups
• Build relationships with active users
• Plan for potential relaunch

Thank You Communications

To Core Supporters

Subject: You made it happen 🙏

Hey [Name],

The launch is done, and I wanted to send a personal
thank you.

We finished [#X Product of the Day / with X upvotes],
and your support made a real difference.

[Personal note about their specific help]

Results:
• [X] people signed up
• [X] incredible comments
• [Key highlight or surprise]

This is just the beginning, and I'm grateful to have
you in my corner.

Let me know if there's ever anything I can do for you.

Best,
[Your Name]

P.S. [Personal note or next steps]

To Newsletter/Community

Subject: What happened after our Product Hunt launch

Hey [Name],

Quick update on our Product Hunt launch:

📊 THE NUMBERS
• Final ranking: #[X] of the Day
• [X] upvotes from the community
• [X] new users joined us

💬 THE FEEDBACK
The Product Hunt community gave us incredible feedback.
The most requested feature was [X], and we're already
working on it.

🎁 STILL AVAILABLE
If you missed it, the [offer] is still valid through
[date]. Use code [CODE].

🙏 THANK YOU
Thanks to everyone who supported the launch. This
community continues to amaze me.

What's next: [Brief roadmap]

[Your Name]

To New Signups from PH

Subject: Welcome! (You came from Product Hunt, right?)

Hey [Name],

Thanks for signing up during our Product Hunt launch!

I wanted to personally reach out because:
1. PH users are usually our best users
2. Your early feedback is incredibly valuable
3. I want to make sure you succeed with [Product]

Quick question: What's the #1 thing you're hoping
[Product] will help you with?

Hit reply — I read every response.

Also, your PH discount ([X]% off) is automatically
applied. 🎁

Let me know if you have any questions!

[Your Name]
Founder, [Product]

Collecting Reviews

Why Reviews Matter

Post-launch is perfect for reviews because:

• Users are most engaged
• Experience is fresh
• Launch momentum is high
• Supporters are willing to help

Review Request Template

Subject: Quick favor? (2 minutes)

Hey [Name],

Thanks again for supporting our Product Hunt launch!

I have a small favor to ask: would you mind leaving
a quick review on [G2/Capterra/etc.]?

It takes about 2 minutes and really helps us reach
more people like you.

→ Leave a review here: [Link]

Even a simple honest review would mean a lot.

No pressure at all — I appreciate your support either way.

Thanks,
[Your Name]

P.S. If you'd prefer to share feedback privately,
just reply to this email instead.

Platforms to Target

Platform	Best For	Link Format
G2	B2B software	g2.com/products/[name]/reviews
Capterra	Business software	capterra.com/reviews/[id]
TrustRadius	Enterprise	trustradius.com/products/[name]/reviews
Product Hunt	Tech products	producthunt.com/posts/[name]/reviews
App Store	Mobile apps	apps.apple.com/app/[id]
Play Store	Android apps	play.google.com/store/apps/details?id=[id]

Feedback Collection

What to Ask

Product Feedback:

• What made you sign up?
• What's your first impression?
• What's confusing or unclear?
• What feature would you add?

Launch Feedback:

• How did you find us on PH?
• What convinced you to try us?
• What almost stopped you?

Feedback Survey Template

Subject: 60-second feedback (and a thanks)

Hey [Name],

Quick favor: could you answer 3 questions about
your [Product] experience?

1. What's the #1 thing you like so far?
   [Text box]

2. What's one thing we could improve?
   [Text box]

3. How likely are you to recommend us? (1-10)
   [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]

→ [Survey Link]

Takes 60 seconds. Your feedback shapes what we
build next.

Thanks!
[Your Name]

Claiming Your Product Hub

What Is It?

Product Hunt creates a "product hub" for launched products. Claiming it gives you:

• Manage your product page
• Followers from upvoters
• Notification to followers for future launches

How to Claim

1. Go to your product page
2. Click "Claim this product"
3. Verify ownership
4. Update product info as needed

Benefits

• All upvoters become followers
• Send updates to followers
• Relaunch notifications automatic
• Build ongoing presence

Maintaining Momentum

Week 1-2 Actions

Content:

• Blog post about the launch
• Twitter thread with learnings
• LinkedIn post with results
• Indie Hackers retrospective

Engagement:

• Reply to all PH comments
• Thank individual supporters
• Engage with related products
• Participate in discussions

Product:

• Prioritize quick wins
• Implement easy feedback
• Fix any reported bugs
• Improve onboarding based on data

Ongoing Presence

Continue to:

• Comment on new products
• Help other makers
• Share your learnings
• Build relationships

Launch Retrospective

Internal Debrief Template

LAUNCH RETROSPECTIVE: [Product Name]
Date: [Date]

RESULTS:
• Ranking: #[X]
• Upvotes: [X]
• Comments: [X]
• Signups: [X]
• Revenue: $[X]

WHAT WORKED:
• [Successful tactic 1]
• [Successful tactic 2]
• [Successful tactic 3]

WHAT DIDN'T:
• [Unsuccessful tactic 1]
• [Unsuccessful tactic 2]

SURPRISES:
• [Unexpected learning 1]
• [Unexpected learning 2]

KEY FEEDBACK THEMES:
• [Theme 1]: [Frequency]
• [Theme 2]: [Frequency]
• [Theme 3]: [Frequency]

ACTION ITEMS:
• [Immediate action]
• [Short-term action]
• [Long-term action]

WOULD WE LAUNCH AGAIN?
[Assessment and reasoning]

RELAUNCH POTENTIAL:
[When and what would trigger relaunch]

Public Retrospective

Consider sharing:

• Honest results (numbers)
• What worked/didn't
• Lessons learned
• Advice for others

This builds credibility and community goodwill.

Follow-Up Checklist

Immediate (Day 1)

• Final PH comment thanking community
• Social media thank you posts
• Email to core supporters
• Final metrics documented
• Badge/ranking screenshots

Short-Term (Week 1)

• All PH comments answered
• New signup welcome emails
• Review requests sent
• Product hub claimed
• Quick wins implemented

Medium-Term (Week 2-4)

• Launch retrospective published
• Reviews collected
• Feedback analyzed
• Relationships built
• Relaunch potential assessed

Output Format

POST-LAUNCH FOLLOW-UP PLAN: [Product Name]

LAUNCH RESULTS:
• Ranking: #[X]
• Upvotes: [X]
• Signups: [X]

DAY 1 TASKS:
- [ ] [Task 1]
- [ ] [Task 2]
- [ ] [Task 3]

WEEK 1 TASKS:
- [ ] [Task 1]
- [ ] [Task 2]
- [ ] [Task 3]

COMMUNICATIONS TO SEND:
1. Core supporters: [Template]
2. New signups: [Template]
3. Community: [Template]

REVIEWS TARGET:
• Platform 1: [X] reviews
• Platform 2: [X] reviews

CONTENT TO CREATE:
• [Content piece 1]
• [Content piece 2]

FEEDBACK TO IMPLEMENT:
• [Quick win 1]
• [Quick win 2]