market-sizing
Installation
SKILL.md
Market Sizing
TAM/SAM/SOM framework for estimating addressable market and validating opportunity size.
Definitions
| Metric | Definition | Question It Answers |
|---|---|---|
| TAM | Total Addressable Market — everyone who could possibly buy | "What's the theoretical ceiling?" |
| SAM | Serviceable Addressable Market — segment you can actually reach | "What can we realistically target?" |
| SOM | Serviceable Obtainable Market — realistic share in 3 years | "What will we actually capture?" |