60-Second Ad Readiness Snapshot

Skill Purpose

Perform a rapid ad readiness assessment of a website or business without launching subagents. Fetches the homepage, evaluates value proposition strength, offer clarity, CTA quality, landing page readiness, and trust signal presence. Outputs a compact scorecard with a platform recommendation and estimated starting budget. The entire output must be under 40 lines.

When to Use

• User wants a quick gut-check before investing in a full ad strategy
• User asks "should I run ads?" or "am I ready for ads?"
• User wants a fast assessment without waiting for the full 5-agent analysis
• User is exploring whether paid advertising makes sense for their business
• Triggered by /ads quick <url>

When NOT to Use

• User wants a detailed, comprehensive strategy (use /ads strategy instead)
• User already has ad data to analyze (use /ads audit instead)
• User needs creative briefs (use /ads creative instead)
• No URL is provided (this skill requires a URL to fetch)

How to Execute

Step 1: Fetch and Analyze the Homepage

Use WebFetch to retrieve the homepage content. Extract these elements:

WebFetch(url) -> Analyze:
1. Headline / Hero Section — What is the main promise?
2. Value Proposition — Is it clear what they sell and why it matters?
3. CTA(s) — What action are they asking visitors to take?
4. Offer — Is there a specific offer (pricing, free trial, discount)?
5. Trust Signals — Reviews, testimonials, badges, client logos, certifications?
6. Visual Quality — Professional images, consistent branding, modern design?
7. Mobile Indicators — Responsive hints, fast-loading signals?
8. Contact Info — Phone, email, chat, address visible?

Step 2: Score 5 Dimensions

Rate each dimension on a 0-20 scale:

1. Value Proposition Strength (0-20)

Score	Criteria
17-20	Crystal clear what they do, for whom, and why it's better. Unique mechanism stated.
13-16	Clear offering, target audience implied, some differentiation.
9-12	Generic value prop, could apply to many businesses.
5-8	Vague or buried value proposition. Requires effort to understand.
0-4	No clear value proposition. Visitor would not know what this business does.

2. Offer Clarity (0-20)

Score	Criteria
17-20	Specific offer with pricing, clear next step, and urgency/scarcity element.
13-16	Offer is visible but lacks urgency or specific pricing.
9-12	Generic "contact us" or "learn more" without a defined offer.
5-8	No clear offer — visitor must dig to find what to do next.
0-4	No offer whatsoever. No pricing, no CTA, no next step.

3. CTA Quality (0-20)

Score	Criteria
17-20	Strong, specific CTA above the fold. Action-oriented language. Multiple CTAs in logical places.
13-16	CTA exists above the fold but is generic ("Learn More", "Contact Us").
9-12	CTA exists but is below the fold or hard to find.
5-8	Weak or confusing CTAs. Multiple competing actions with no hierarchy.
0-4	No CTA visible. No clear path for the visitor to take action.

4. Landing Page Readiness (0-20)

Score	Criteria
17-20	Fast-loading, mobile-friendly, professional design, conversion-optimized layout.
13-16	Good design, loads reasonably, but not optimized for conversions.
9-12	Functional but dated design, some UX issues, average load time.
5-8	Slow, outdated, poor mobile experience, or cluttered layout.
0-4	Broken, extremely slow, or unprofessional. Would hurt ad performance.

5. Trust Signal Presence (0-20)

Score	Criteria
17-20	Multiple trust signals: reviews with star ratings, testimonials with names/photos, client logos, certifications, media mentions.
13-16	Some trust signals present (reviews or testimonials, but not both).
9-12	Minimal trust signals — maybe a generic "trusted by" without specifics.
5-8	Almost no social proof. Only basic contact info as trust signal.
0-4	No trust signals. Anonymous website with no credibility markers.

Ad Readiness Score = Sum of all 5 dimensions (0-100)

Step 3: Determine Platform Recommendation

Based on the business type and readiness score, recommend the best starting platform:

Business Type	Primary Platform	Why	Min Budget/Month
Local Service	Google Ads (Search)	High-intent search traffic	$500-$1,500
E-commerce	Meta (FB/IG)	Visual products, impulse purchases	$1,000-$3,000
SaaS B2B	LinkedIn + Google	Professional targeting, search intent	$2,000-$5,000
SaaS B2C	Meta + Google	Broad reach + search capture	$1,000-$3,000
Restaurant	Meta (Local)	Visual food content, local targeting	$300-$800
Course/Creator	YouTube + Meta	Video content, retargeting	$1,000-$2,500
Agency/Consulting	LinkedIn + Google	B2B targeting, authority	$1,500-$4,000

Secondary Platform Recommendation: After the primary platform is established (30-60 days), recommend a secondary platform:

Primary	Secondary	Why Add It
Google Search	Meta (retargeting)	Capture search visitors who did not convert
Meta	Google Search	Catch high-intent searchers your social ads prompted
LinkedIn	Google Search	Capture branded searches from LinkedIn awareness
YouTube	Meta	Retarget video viewers with direct response ads

Step 4: Estimate CPC and CPA Ranges

Provide realistic cost expectations based on industry and platform:

CPC Ranges by Industry and Platform:

Industry	Google Search CPC	Meta CPC	LinkedIn CPC	TikTok CPC
Local Services	$3-$12	$0.80-$2.50	N/A	$0.50-$1.50
E-commerce	$0.50-$3	$0.40-$1.50	N/A	$0.20-$0.80
SaaS B2B	$3-$15	$1.50-$4.00	$4-$12	N/A
SaaS B2C	$1-$5	$0.50-$2.00	N/A	$0.30-$1.00
Education/Courses	$1-$6	$0.60-$2.00	$3-$8	$0.25-$0.80
Restaurant/Hospitality	$0.50-$3	$0.30-$1.00	N/A	$0.20-$0.60
Agency/Consulting	$3-$10	$1.00-$3.50	$5-$12	N/A

Expected CPA by Business Type:

Business Type	Low CPA	Avg CPA	High CPA	Notes
Local Service (lead)	$15	$35	$75	Phone call or form submission
E-commerce (purchase)	$10	$30	$60	Depends heavily on AOV
SaaS B2B (demo/trial)	$50	$150	$300	Higher LTV justifies higher CPA
SaaS B2C (sign-up)	$5	$25	$60	Free trial vs paid sign-up
Course (enrollment)	$20	$60	$120	Webinar funnel reduces CPA
Restaurant (visit)	$3	$10	$25	Tracked via offer redemption

Step 5: Competitive Quick Check

Before finalizing the snapshot, do one quick competitive signal check:

WebSearch query:

"[Industry]" "[City]" ads OR advertising OR sponsored

Note: Are competitors actively advertising? If yes, the market is validated but competitive. If no, there may be an opportunity or the market may not support paid ads.

Step 6: Generate Readiness Verdict

Score Range	Verdict	Recommendation
80-100	Ready to Launch	Start ads immediately. Focus on testing and scaling.
60-79	Almost Ready	Fix 1-2 gaps first, then launch. Estimate 1-2 weeks of prep.
40-59	Needs Work	Significant improvements needed before ads will be effective. 2-4 weeks.
20-39	Not Ready	Major landing page and offer issues. Fix fundamentals first. 4-8 weeks.
0-19	Rebuild Required	Website/offer needs major overhaul before any ad spend.

Output Format

Output directly to terminal. Do NOT save a file. Keep output under 40 lines.

============================================
  AD READINESS SNAPSHOT: [Business Name]
  URL: [url]
============================================

  AD READINESS SCORE: [XX]/100 — [Verdict]

  SCORECARD:
  Value Proposition ... [XX]/20 [status word]
  Offer Clarity ....... [XX]/20 [status word]
  CTA Quality ......... [XX]/20 [status word]
  Landing Page ........ [XX]/20 [status word]
  Trust Signals ....... [XX]/20 [status word]

  TOP 3 STRENGTHS:
  1. [strength]
  2. [strength]
  3. [strength]

  TOP 3 GAPS TO FIX:
  1. [gap + specific fix]
  2. [gap + specific fix]
  3. [gap + specific fix]

  RECOMMENDED PLATFORM: [Platform]
  ESTIMATED STARTING BUDGET: $[X]-$[Y]/month
  EXPECTED CPC RANGE: $[X]-$[Y]

  NEXT STEP: [One specific action to take]
  Full strategy: /ads strategy [url]
============================================

Important Rules

• This is a SPEED tool — complete the entire analysis in under 60 seconds
• Do NOT launch any subagents — this is a single-pass analysis
• Output must be under 40 lines — be concise
• Do NOT save a file — output to terminal only
• Always end with a recommendation to run /ads strategy for the full analysis
• If the homepage cannot be fetched, explain the issue and suggest the user provide a different URL
• Be honest about readiness — do not inflate scores to be encouraging
• Budget recommendations should be realistic monthly minimums, not aspirational
• Always consider the business type when recommending platforms
• One specific next step is more valuable than a list of generic advice