Meta Ads Skill Router

This skill routes to the appropriate Meta advertising workflow based on the user's intent.

Step 1: Determine Intent

Analyze the user's request to determine which workflow is needed:

Plan Campaign (plan-campaign.md) - Use when:

• Creating a new campaign from scratch
• Designing campaign structure
• Defining audiences for a new campaign
• Creating ad creative briefs
• Setting up budget allocation
• User says: "create", "plan", "design", "new campaign", "launch"

Monitor Campaign (monitor-campaign.md) - Use when:

• Reviewing campaign performance
• Analyzing metrics
• Making optimization decisions
• Troubleshooting underperforming ads
• User says: "check", "review", "analyze", "optimize", "performance", "metrics"

Step 2: Load the Workflow

Based on intent, read and follow the appropriate workflow file:

• For planning: Read plan-campaign.md in this directory
• For monitoring: Read monitor-campaign.md in this directory

Step 3: Load Reference as Needed

During the workflow, consult reference documentation as needed:

• reference/campaign-structure.md - Campaign hierarchy and objectives
• reference/audience-targeting.md - Audience strategies
• reference/creative-best-practices.md - Creative guidelines
• reference/metrics-kpis.md - Performance benchmarks
• reference/optimization-rules.md - When and how to optimize

Quick Reference: 2026 Meta Ads Best Practices

1. Simplified Structure: 2 campaigns (test + scale) outperforms fragmented approaches
2. Creative is Targeting: Andromeda algorithm uses creative signals for delivery
3. Advantage+ First: 65% of US advertisers use it as primary growth engine
4. UGC Wins: Native-looking "ugly ads" outperform polished content
5. Hook is Everything: First 3 seconds / 125 characters determine success
6. 50 Events Rule: Ad sets need 50 conversions in 7 days to exit learning
7. Mobile-First: 90% of inventory is vertical (9:16)
8. Scale Gradually: 20-50% weekly budget increases to avoid learning resets